9 research outputs found

    Modal Choices and Spending Patterns of Travelers to Downtown San Francisco, California: Impacts of Congestion Pricing on Retail Trade

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    Congestion pricing is a demand management strategy implemented on roadways to reduce traffic congestion, improve mobility, and encourage public transit ridership. The San Francisco County Transportation Authority in California is determining the feasibility of pricing to manage congestion, which is most severe in the downtown, Civic Center, and south of Market districts. These districts serve a variety of purposes that are not limited to office, restaurant, retail, hotel, and industrial and everyday attract a high number of workers and visitors—both local and tourist. The most vocal opponents to the potential congestion pricing program are downtown merchants. Many believe that their patrons primarily come by car and that drivers spend more money than transit riders and pedestrians. This study examined the travel to San Francisco’s major retail and entertainment centers and the spending patterns of those traveling to these centers, to assess whether these perceptions hold true. The survey found that most travelers get to downtown San Francisco by taking transit or walking, regardless of their income. Travelers using these modes spend more per month than those traveling by car, because they come more frequently to engage in recreational activities. The belief that recreational customers predominantly travel by car and spend more than transit riders is not reflected in the data, nor is this belief consistent with similar observations in other cities. Findings indicate the need for faster, more reliable multimodal transportation that supports a vibrant economy and provides viable travel choices to all

    Full-Featured Bus Rapid Transit in San Francisco, California: Toward a Comprehensive Planning Approach and Evaluation Framework

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    San Francisco, California, has two full-featured bus rapid transit (BRT) projects under development that would convert two major auto-oriented arterials into attractive multimodal corridors. BRT on Geary Boulevard, San Francisco’s primary east–west thoroughfare, and on Van Ness Avenue, a north–south connector, aims to improve transit, enhance pedestrian access, and install a package of urban design features to improve services for existing riders and attract new riders. Feasibility studies conducted for both corridors include a consistent planning framework for developing BRT on these corridors to meet broad multimodal goals. This paper describes the approach to developing full-featured BRT alternatives in these two distinct corridors. It also describes the evaluation framework, which is grounded in the project goals, and consists of seven categories, each with methodologies designed to meaningfully capture and compare the effects of BRT alternatives against the broad set of qualitative and quantitative goals. These categories include transit performance, rider experience, pedestrian access, urban design, traffic and parking impacts, and construction impacts. Going beyond the traditional evaluation criteria to include subcriteria like access to employment, landscaping, wayfinding ability, and equity helps to understand the degree to which each alternative achieves project goals and to anticipate opposition to the project by producing a complete impact evaluation
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