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12 research outputs found
Information overload in mail catalog shopping.How many catalogs are too many?
Author
Belson
Berensen
+7 more
Dolinsky
Gove
Jacoby
Malhotra
Simmons Market Research Bureau Inc.
Sudman
Wilkie
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
The use of black models in specialty catalogs
Author
Berry
Bird
+18 more
Brown
Bush
Carew
Colfax
Cox
Culley
Dominick
Duff
Kassarjian
Kassarjian
Katzenstein
Kerin
Licata
Nunnally
Shuey
Simmons Market Research Bureau Inc.
Zinkhan
Zinkhan
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
Direct mail marketing and air express logistics services
Author
Ackerman
Bakal
+19 more
Boyd
Buell
Chester
Cooke
Dumaine
Dunn
Ernst
Gillett
Gish
Harrington
Johnson
Kazlauskas
La Londe
Lyon
McCarthy
McCorkle
Melcher
Rothstein-Tauber Inc.
Simmons Market Research Bureau
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
Gender differences in mail-catalog patronage motives
Author
Bellante
Berkowitz
+23 more
Eastlick
Fram
Gill
Gillett
Hansen
Januz
Korgaonkar
Kubes
Lumpkin
Lumpkin
Maccoby
Mazursky
McCorkle
Reilly
Reynolds
Roberts
Robinson
Schaninger
Sheth
Simmons Market Research Bureau Inc.
Tauber
Westbrook
Zeithmal
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
Parental Attribution of Artistic Ability in Talented Children
Author
Bloom B. S.
Charness N.
+11 more
Ericsson K. A.
Ericsson K. A.
Hess R. D.
Hodges N. J.
Kirk D.
Schneider W.
Simmons Market Research Bureau Inc.
Simonton D. K.
Singer R. N.
Swerdlow J. L.
Van Gogh V.
Publication venue
'Ammons Scientific'
Publication date
Field of study
No full text
Crossref
Access to Public Leisure Services: A Comparison of the Unemployed with Traditional Target Groups
Author
Chubb M.
Crawford D.W.
+17 more
Crompton J.L.
Deppe T.R.
Edginton C.R.
Employment and Earnings
Glyptis S.
Glyptis S.
Howard D.R.
McCarville R.E.
McCarville R.E.
Pesavento Raymond L.C.
Pesavento Raymond L.C.
Reid D.G.
Riddick C.C.
Simmons Market Research Bureau Inc
Smit
Stamps S.M.
Wicks B.E.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Richer and Whiter: How Publishers of Popular Magazines Construct their Readerships for Advertisers
Author
Anthony J
Coakley Jay
+27 more
Coltrane Scott
Connell R. W.
Connell R. W.
Dyer Richard
Ehrenreich Barbara
Ehrenreich Barbara
Gibbons Sheila
Goffman Erving
Hall Stuart
Herman Edward
Kang Mee-Eun
Kaufman Gayle
Kilbourne Jean
Lewis Herschell
Lorber Judith
Mediamark Research Inc.
Messner Michael A.
Messner Michael A.
Reskin Barbara F.
Risman Barbara
Sharpe Cicely
Shoemaker Pamela J.
Simmons Market Research Bureau
Thomas C.
Thomas Melvin E.
U.S. Bureau of the Census
Wilson Clint
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
A Beta Binomial Network TV Exposure Model Using Limited Data
Author
Aaker David A.
Agostini J. M.
+17 more
Anscombe F. J.
Caffyn J.
Goodhardt G. T.
Green Jerome
Headen Robert S.
Headen Robert S.
Headen Robert S.
John D. Leckenby
Leckenby John D.
Leckenby John D.
Leckenby John D.
Leckenby John D.
Leckenby John D.
Marc M.
Marshall D. Rice
Metheringham Richard A.
Simmons Market Research Bureau Inc.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Social Criticisms of Target Marketing
Author
Amos A.
Andreasen A. R.
+43 more
Astor D.
Berti A. E.
Brown J. W., Jr.
Calfee J. E.
Calfee J. E.
Calfee J. E.
Campanelli M.
DEBRA JONES RINGOLD
Federal Trade Commission
Fischhoff B.
Fost D.
Hacker G. A.
Johnson E. M.
Jones C.
Kalsher M. J.
King K. W.
Legette C.
Leventhal H.
Levitt T.
Nelson P.
Novak C. A.
Novello A. C.
Pollay R. W.
Santoro E.
Schlossberg H.
Shopland D. R.
Silvis G. L.
Simmons Market Research Bureau Inc.
Simmons Market Research Bureau Inc.
Sowell T.
Sowell T.
Sowell T.
Stewart D. W.
Strickland D. E.
U.S. Department of Health and Human Services
U.S. Department of Health and Human Services
U.S. Department of Health and Human Services
U.S. Department of Health and Human Services
Viscusi W. K.
Waldrop J.
Wallack L.
Ward S.
Wright P.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
The Influence of Persuasive Messages on Propensity to Purchase Selected Recreational Services from Public or from Commercial Suppliers
Author
Allen L. R.
Assael H.
+36 more
Berger P. L.
Biegler J. C.
Boulding K.
Bradac J.
Brewer M. B.
Brown B. L.
Burgoon J. K.
Burgoon M.
Churchill G. A.
English D. B.
Ennis B. M.
Fishbein M.
Gregoire T. G.
Hammitt W. E.
Henderson K. A.
Henshel R. L.
Howard D. R.
Kanungo R. N.
Kaplan S.
Kelly J. R.
Krugman H. E.
Levin C.
Levitt T.
Lipset S.
Lovelock C. H.
Lovingood P. E.
McGuire W.
McPhee R. D.
Mehrabian A.
Nunnally J. C.
Orr L. H.
Perdue B. C.
Simmons Market Research Bureau Inc
Stevens J.
Warnick R. B.
Zaichkowsky J. L.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
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