Legal and Regulatory Forbiddances in the Field of International Advertising

International advertising can be better described as a multicultural advertising, because it passed national borders for a long time. In a greater or smaller extent, the world became the market of most of the corporations, either they have their headquarters in USA, or in other states. The key of a successful advertising is the concept of placing the consumer on a central position. The firms operating from the perspective of managing businesses in advantageous way for the consumer will gain a lot. The firms involved in advertising are pemanently facing with the risky situation of being against the rules referring to advertising. Besides the laws and official regulations having advertising as object, firms consider public opinion should be also taken into account. The majority of big firms agrees that advertising should be honest and respect the law. Only thinking and acting in this manner, a firm can be successful on a long term, otherwise they can be profitable on the short run, but with negative effects on the image and reputation of a firm, on the long run, the effects being more disastrous in the case of a firm operating internationallyregulations, advertising, international, global, diversity

EVOLUTION OF THE MAIN RETAILERS ON THE ROMANIAN MARKET

The paper presents the retail market in Romania, the main retailers and their evolution in our country. The theme is better highlighted in the foreign professional literature, but also Romanian economists analyzed some features of this subject. The purpose of this paper was to examine and interpret how Romanian retailers evolved during the period 2002-2009. A qualitative method was chosen for this research, and the empirical data was gathered from the companies in the Romanian retail sector. Primary data was collected through annual information from their websites, annual reports and different articles. The research is useful for companies, in order to understand and anticipate the tendencies in the field.market, retail evolution, format

CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS

The paper presents the results of an empirical research having as a goal the identification of Romanian retailers’ behavior during the crisis and the establishment of the strategic alternatives that could be followed in conditions of uncertainty regarding the future evolutions of this sector. The research has at its basis an investigation realized on a representative sample at a national level. Starting from a few hypotheses, we propose to find some correlations between phenomena, facts and indicators related to Romanian retail sector, the research leads to highlighting some strategic options regarding prices, costs, the assortment, financial sources, etc.strategic options, retail, retailers’ behavior, assortment

Air Pollution Management: A Multivariate Analysis of Citizens' Perspectives and Their Willingness to Use Greener Forms of Transportation

The present research aims to understand how air pollution can be managed by public authorities, both central and local, starting from citizens’ perspectives on the issue. Air quality is a real problem, affecting people at multiple levels. Thus, we introduced the following variables to better understand the problem and to be able to formulate theoretical and practical implications for public management: the involvement of authorities in reducing air pollution; the involvement of citizens in reducing air pollution; financial incentives for citizens and companies for adopting behaviors that reduce air pollution; green investments in the city; the impact of air pollution on the community; and the need for independent bodies to monitor air pollution. The research methodology used is partial least squares structural equation modelling (PLS-SEM) and the required data were gathered from issuing a survey to citizens from the most important cities in Romania where pollution poses important challenges for the community and for the authorities. The results are useful to public managers in local and central institutions for creating better strategies meant to reduce air pollution, increase air quality, and improve the quality of the citizens’ lives

STRATEGIC OPTION OF MOBILE PHONE OPERATOR ORANGE UNDER CRISIS CONDITIONS

The current financial and economic crisis has affected many sectors, but companies have tried to implement marketing strategies adapted to the context. Telecommunication field was affected to a lesser extent, given the customers’ need for communication, need that doesn’t go away, but that can be achieved through orientation to other service providers. As a research methodology, we used qualitative methods and empirical data on the evolution of Orange mobile operator under crisis conditions, and compared with other operators. The main advantage of these methods is the adaptation to existing resources and external identifying limitations. The objective of this study is to understand how to manage effectively a crisis by applying different marketing strategies adapted to the changing customer needs.telecommunications; strategy; crisis; opportunity;option

Consumer behavior

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.behavior, consumer, marketing, products, services

Marketing strategies used in crisis - study case

The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs. The purpose of this paper was to examine how Romanian retailers adapt their marketing strategies to the changing consumer buying behavior during the financial crisis.A qualitative method was chosen for this research, and the empirical data was gathered from two companies in the Romanian retail sector: Real Hypermarket and Carrefour. Primary data was collected through annual information from their websites, annual reports and different articles. Both companies observed some changes in the behavior and preferences of their customers, so they implemented some marketing strategies during the crisis. The research is useful for companies being in a similar situation, in order to see how the crisis can be managed

Rating Tourists' Interest in Tourism-Tailored Climate and Environmental Products

The scientific literature comprises a relatively large palette of studies focusing on tourist preferences regarding the weather and climate at the destination. However, the findings do not allow for establishing a hierarchy of climate and environmental features of interest for tourism based on destination type (urban/rural/mountain/seaside), but mainly to list them. We aim to identify some characteristics of a potential climate service targeting tourists by addressing in particular three aspects: 1. which are the weather, climate and/or environmental features most commonly marked as of interest in the general case of 'any destination type' and for the particular case of rural destinations; 2. which are the delivery and presentation forms of greatest interest; 3. how willing would be the tourists to pay for such a service. To this end, we used a questionnaire with five closed questions regarding these aspects, disseminated in Romania and Italy. The results confirm some expectations based on scientific literature and highlight the user interest in information encompassing several climates and/or environmental aspects, preferably in one single product. The results may be valuable for developing and providing effective tourism-oriented climate and environmental products and contribute to a better user uptake of such products and services