RESEARCH ON STRATEGY IMPLEMENTATION OPPORTUNITIES OF REZEKNE COUNTY IN THE CONTEXT OF TOURISM DEVELOPMENT

This research analyzes how the development programme provides the implementation in the context of tourism development. The aim of this study is to explore Rezekne county Development Strategy related to Tourism development, to reveal potential implementation problems, and to make proposals for successful Strategy implementation. The offered proposals for successful implementation of strategic direction ‘Tourism development’ were developed by taking into account development of human resources capacity

INVESTIGATION OF THE ROLE OF PERSONNEL IN MANAGAMENT OF SMALL ENTERPRISES IN LATGALE REGION

Personnel is the main resource in a business company. The main prerequisite in strategic management is involving the personnel in this process. Strategic management has largely an influence upon the development and survival of enterprises against the backdrop of crisis in small businesses. The findings have clarified the correlation of duration of companies’ action and work experience of employers on the attitude to personnel and on involving it in a management process in Latgale region. The research results allowed developing proposals to improve the implementation of strategic management by taking into account the role of personnel in this process

RESEARCH OF LUDZA COUNTY DEVELOPMENT STRATEGY IMPLEMENTATION IN THE CONTEXT OF TOURISM DEVELOPMENT

This research analyses how the development programme provides its implementation in the context of Tourism development. The aim of this study is to research Ludza county Development Strategy related to Tourism development, to reveal potential implementation problems, and to make proposals for successful Strategy implementation. The offered proposals for successful implementation of strategic direction ‘Tourism developoment’ were developed by taking into account development of distinctive competencies

WORKING ENVIRONMENT IMPACT ON THE LATVIAN LABOR MARKET GROWTH IN THE EDUCATION SECTOR

Increasing participation of the elderly people in the labor market has significant potential to reduce the demographic burden. People who want to stay in the labor market longer and are physically fit to work longer should create the conditions for these opportunities. Research is needed to discover these options. Extending people's working lives depends on many factors. One of them is a working environment that is specific to each sector and different in each company. The aim of this research is to study the impact of some working environment factors on people's decision to work in retirement age in the education sector. This topic has not been sufficiently studied in Latvia yet. Express surveys and the survey methods were used for self-assessment of the impact of the working environment on people's decision to stay in the labor market longer. The developed proposals concern to creation of career support strategies for the elderly employeed. It will be able to promote the growth of labor market potential in Latvia in the education sector.

LINGUO–CULTURAL ASPECTS AS AN ATTRACTIVENESS FACTORS OF CITIES

Regional development problems are topical problems in all the countries around the world. The polycentric development of cities and their surroundings is the main way for solution of this problem. Attractiveness of cities has a direct correlation to their competitiveness. Taking into account that tourism is one of the development directions related to all the towns in Latgale region, the object of this article is research of the attractiveness of towns from the tourists’ point of view. The main question of this research: Are the regional linguocultural aspects capable to develop a unique tourism product and increase attractiveness of a city? Tourists from Latvia’s regions have been surveyed in the Rezekne. Results of this survey and conclusions related to the role of unique local culture in attractiveness of polycentric development cities are described in this article

OPPORTUNITIES FOR THE REGIONAL UNIVERSITY IN DECREASING EMIGRATION

The trend in the decreasing number of inhabitants is a very significant regional problem in Latvia. During recent years many people of Latvia have emigrated as economic refugees to Ireland, the United Kingdom, Germany and other countries. More than 30% of them are well-educated young people who gained higher education in Latvia. Most of them are employed as unskilled labourers there. The potential causes of emigration of well-educated young people are analysed in this research study. The aim of the research study is to reveal potential emigration problems of the young generation and to research some opportunities for the regional university in decreasing youth emigration. Potential emigration problems are identified by using findings of a survey of students, organized at Rezekne University of Applied Sciences. The suggestions about opportunities for the regional university in decreasing youth emigration were developed by taking into account the results of the survey and cooperation possibilities between the regional university and municipalities and by changing the approach to the study process

STRATEGIC MANAGEMENT AS LONG TERM SURVIVAL INSTRUMENT OF BUSINESS COMPANY

Theoretical aspects in Strategic management of small business enterprises is analysed. Research of small enterprise management in the Latgale region is performed with the aim to do an analyses of how small business enterprises, which have survived in economic crises conditions, use strategic management opportunities. Findings have clarified the main factors which influence business management in a changing business environment in small business companies

RESEARCH INTO SOME ECONOMIC ASPECTS RELATED TO EMIGRATION: THE CASE OF SLOVAKIA AND LATVIA

The common problem in the EU countries is a high rate of youth unemployment. Many well- educated young people emigrate from their native countries with the aim to look for better job opportunities abroad. Slovakia and Latvia are the countries with a high rate of youth emigration. The major reason for emigration is the economic situation in both countries - high rate of unemployment and low wages. Usually emigrants from these countries are employed as unskilled workers abroad. Thereby the native countries of emigrants lose well-educated people but the destination countries of migrants do not exploit the skills and knowledge of these people. In this case this problem is a social problem at the EU level. The aim of this research study is to evaluate and to compare the economic situation in Slovakia and Latvia, as well as in the destination countries of migrants. Suggestions referred to the decrease in human capital flight or brain drain from Latvia and Slovakia are presented in this paper. The main sources exploited in the analysis embrace the European statistical database and the statistical databases of the Slovak Republic and the Republic of Latvia. This research focuses on the annual data of two countries covering a period of 2004-2014. The year 2004 for both countries is the year of their accession to the EU. The main research methods employed in this study are as follows: comparison analysis, statistical analysis, content analysis

THE RSEZ SUSTAINABLE DEVELOPMENT NECESSITY DRIVEN PUBLIC RELATION MODEL-AN INSTRUMENT FOR ENVIROMENT REGULATION AND MANAGEMENT

Sustainable development supposes harmonic development o f all spheres - in ecological, economic, social areas - and is aimed at satisfaction of society’s both existing and future needs. Company “Rezekne Special Economic Zone" (RSEZ) is established to endorse development o f favorable business environment. RSEZ’s recommendations for production and services development proposes use o f various existing local resources that would lead to sustainable development in the Rezekne region. However successful accomplishment of development propositions is possible if it is supported by effective corporate communications within RSEZ organizational environment. An article provides analysis o f main elements of RSEZ organizational environment and proposes PR (public relations) actions to promote organizational communications with target audiences

BUSINESS DEVELOPMENT OPPORTUNITIES IN THE CASE OF ECONOMICS RECESSION IN LATGALE REGION

Business survival and development in time of economic slowdown is complicated. The research on business opportunities and threats is carried out with the help of opinion survey of employers and employees of business companies in Latgale. The findings have clarified the main business opportunities against the backdrop of crisis in Latvia