13 research outputs found
The impact of research design characteristics on the evaluation and use of export marketing research An empirical study
No full textSIGLEAvailable from British Library Document Supply Centre-DSC:6386.750(1997/7) / BLDSC - British Library Document Supply CentreGBUnited Kingdo
Family Restaurant Brand Personality and Its Impact On Customer's eMotion, Satisfaction, and Brand Loyalty
No full textExploring market orientation and satisfaction of partners in the sponsorship relationship
No full textIn an empirical study of both sides of the sponsorship dyad, a number of key antecedents to sponsors' renewal intentions were examined. The study involved all sponsors and clubs of a leading Australian sport property. Sponsors' market orientation was found to be a positive factor: it influenced non-economic satisfaction which, in turn, determined sponsors' renewal intentions. On the other hand, and as expected, properties' market orientation exerted a negative influence on economic satisfaction as well as, more directly, on renewal. Unlike non-economic satisfaction, economic satisfaction did not explain sponsors' renewal intentions. The results are discussed in relation to sponsorship and more broadly in relation to other marketing relationships.http://au.vlex.com/source/australasian-marketing-journal-345
National customer satisfaction indices: an implementation in the Turkish mobile telephone market
No full textThe Effects of the Hospital Information System on the Hospital Strategy, Customer Satisfaction and the Hospital Performance
No full text
The impact of internet use on interfirm relationships in Australian service industries
No full textSally Rao, Chad Perr
An Empirical Study on Effects of Trust on Relationship Behavior and Performance in Export Channels of Korean IT Firms
No full text
