3 research outputs found
Factors influencing the adoption of internet banking: (special reference to the South Eastern Region, Sri Lanka)
Internet banking plays a major role in banking sector. It seems that commercial banks has not yet
attracted sufficient customers to use internet banking when compared with the other developed and
developing countries in the South Eastern Region part of Sri Lanka. This study examines the factors
influencing the adoption of internet banking services by commercial banks in the South Eastern
region in Sri Lanka. The data were collected through questionnaire. The methodology espoused for
this study is case study research approach for which the data gathered were quantitative. Theory was
developed to identify the factors that influence the adoption of Internet banking. 227 respondents in
South Eastern Region part of Sri Lanka were involved in this study. 51 were adopters who use
internet baking. 176 were non adopters who do not use internet banking. Factor analyses and
regression technique are used to study the relationship. The results of the model tested that use of
internet banking in South Eastern Region part of Sri Lanka. The adoption/ non-adoption decision is
highly influenced by attitude toward Change, Perceived benefits, perceived risks, Occupation, Users’
IT knowledge except Information on online Banking. Only information on online banking did not affect
intention to use internet banking service in the mentioned research area. The results also propose that
age, gender and occupation are significantly relate with internet banking behaviour. Finally, this
paper recommend that understanding the factors influencing the adoption of internet banking is very
significant to the commercial Banks and Bank managers can make use of these information to advance
appropriate strategies to attract new customers to use Internet banking in future
An evaluation of potential adoption of web based marketing in hotel industry : A case study of Arugambay based hotels
The main aim of the study is to evaluate
the potential adoption of web based marketing by the
hotels in the Arugambay, South Eastern Sri Lanka. In
order to achieve this, 83 hotels were selected from
Arugambay region. The data were collected through
questionnaires. The methodology adopted for this
study is case study research approach for which the
data gathered were qualitative as well as quantitative.
Findings show that there are three factors positively
affect the nature of adoption namely; individual
factors, firm resources, innovation attributes. This
indicates that when it comes to make decision of
whether to adopt the web-based marketing, perceived
innovation attributes come into play and exerts an
influence. The research results show that these factors
are relevant to sophisticated levels of adoption of webbased
marketing. Therefore it can be concluded that
there is a potential for web-based marketing adoption
in hotel industry in Arugambay, South Eastern Sri
Lank