Synthesizing the latest Configurational Contents of International Marketing

This study is an effort to attempt and identify the most recent configurational contents developed during 1990 - 2012. Literature of this particular duration is assessed to explore attention captured by each individual configurational content by researchers, publication outlets and in terms of their application in a particular industry. This literature synthesis 1834 research articles published in particular time frame 1990 - 2012, which yield 57 different configurational contents of international marketing with application in 32 different industries. These 57 configurational contents are categorized under 7 derived clusters. Review also focuses on attention of publication outlets in context of specialized volumes published in each research stream of international marketing. This synthesis find that international marketing has made substantial progress in context of concepts, their application. All the configurational contents and research streams successfully captured the attention of researchers and publication outlets. Keywords: International marketing, Configurational Contents, Research Stream

Genetic Predisposition for Dermal Problems in Hexavalent Chromium Exposed Population

We studied the effect of genetic susceptibility on hexavalent chromium induced dermal adversities. The health status of population was examined from the areas of Kanpur (India) having the elevated hexavalent chromium levels in groundwater. Blood samples were collected for DNA isolation to conduct polymorphic determination of genes, namely: NQO1 (C609T), hOGG1 (C1245G), GSTT1, and GSTM1 (deletion). Symptomatic exposed subjects (n=38) were compared with asymptomatic exposed subjects (n=108) along with asymptomatic controls (n=148) from a non contaminated reference community. Exposed symptomatic group consisted of 36.8% subjects who were GSTM1 null genotyped as compared to asymptomatic where only 19.4% subjects were null. The exposed subjects with GSTM1 null genotype were more susceptible to dermal adversities in comparison with wild genotyped subjects (OR = 2.42; 95% CI = 1.071–5.451). Age, smoking, gender or duration of residence were not found to have any confounding effect towards this association. Association with other genes was not statistically significant, nonetheless, possible contribution by these genes cannot be ruled out. In conclusion, variation in the polymorphic status of GSTM1 gene may influence dermal outcomes among residents from Cr(VI) contaminated areas. Further studies are therefore, needed to examine these observations among different population groups