Tools and Techniques Used in the Language of Advertisements: The Linguistic Perspective

The present paper aims to highlight the linguistic tools and techniques used in the language of advertisements. The study becomes significant as the language used in the advertisements is purposely and deliberately created. The deliberate use of language makes the advertisements eye-catching and gets the attention of its viewers. This study investigates 75 different Indian TV advertisements and does linguistic analysis at phonological, morphological, and stylistic levels. At these three levels, the study reveals the use of phonological devices; such as rhyme, alliteration, and assonance; morphological devices; code-mixing; the degree of comparison, hybridization, and reduplication; and stylistic devices; antithesis, apostrophe, hyperbole, metaphor, onomatopoeia, and personification. Besides these devices, the study also focuses on graphological and national aspects that play an essential role in the advertising language

Causal Relationship between Foreign Institutional Investments, Exchange Rate and Stock Market Index i.e. Sensex in India: an Empirical Analysis

Since the global crisis (2008) emerged in the world economy, the inflows of foreign investors increased in developing countries and India was not the exception in terms of huge investment by foreign investors. India’s capital market recognized as an emerging market in the world and growing fast since the economic liberalization and globalization in 1991. Since 1993, when liberalization policies came in to effect and Indian market opened for foreign investment, the FIIs become the driving force for the overall development of economy as well as pose threat in the development. This paper attempts to analyze the impact of currency fluctuations on the investment by the foreign investment investors, for analyzing the impact and causal relationship, Augmented Dickey-Fuller test and Granger Causality test has been applied, and for analyzing FIIs role in the development of Indian capital market linear regression model has been used. After applying the Granger Causality test, we found that FII granger causes Exchange rate. As far as causality relationship is concerned, a unidirectional causality or one-way causality is found from FII towards exchange rate. As far as the causal relationship between the FIIs and SENSEX, FII are only responsible for up to 45.4%. This means that whatever changes have happened in the SENSEX for period under study the FI investments are responsible up to 45.4%. This implies that there are many other macro-economic factors which have indirectly affected the SENSEX in India. Keywords: FIIs, SENSEX, INRUSD, BSE, Volatility, GDP, RBI, FDICausal Relationship between Foreign Institutional Investments, Exchange Rate and Stock Market Index i.e. Sensex in India: an Empirical Analysi

Influence of demographic factors on the entrepreneurial intentions of university students in Oman

This paper aims to examine the relationship of four critical demographic factors, namely, Father’s occupation, Gender, Experience and Level of education on the entrepreneurial intention of Omani university students. The study uses a structured questionnaire to conduct a survey which is administered to the students of Dhofar University. The data collected are analyzed and it is found that there is a high level of intentions among students to start entrepreneurial ventures. Moreover, demographic factors are found to be influencing the entrepreneurial intention. Among the demographic factors experience is found to have the maximum influence on the entrepreneurial interest. The results suggest a need to provide students with on job training for gaining experience along with their educational programs. As an increase in experience will lead to a higher entrepreneurial intention of students and thus the likelyhood of a student becoming an entrepreneur will increase. Furthermore, universities and government should promote entrepreneurship training programs taking into account the Father’s occupation, Gender, Experience and Education Levels of student

Clinico-pathological profile and outcomes of patients with polycythaemia vera, essential thrombocythaemia and idiopathic myelofibrosis: a tertiary care center experience from southern Pakistan

Background: The “Philadelphia Negative Classic Myeloproliferative Neoplasms” include polycythaemia vera (PV), essential thrombocythaemia (ET) andidiopathic myelofibrosis (IMF). These three disorders share several clinical and laboratory features including JAK2 V617F mutation. Our objectives were to determine the clinicoat hological profile and outcomes of Pakistani patients with polycythaemia vera (PV), essential thrombocythaemia (ET) and idiopathic myelofibrosis (IMF) in order to have an insight regarding behaviour of these conditions. Methods: A retrospective analysis of all the cases of PV, ET and IMF diagnosed at our institute from January 1995 to December 2013 was performed.Age, gender, clinical presentation, laboratory investigations, treatment provided and duration of follow up were included for analysis. Appropriatestatistics were utilized for calculation of data. Results: A total of 58 patients were diagnosed as PV, ET or IMF during the study period. Male to female ratio was 1.1:1Forty five percent (n=2) patients came to medical attention due to abnormal laboratory results, 3 had cerebrovascular events, 3 had pruritus, and 1 patient each with gangrene and BuddChiari syndrome. Haemorrhag was not seen in any patient. Sixty percent (n=35) patients were treated with phlebotomy, hydroxyurea and aspirin alone or in combination. None of the patients transformed to myelofibrosis (MF) ormyelodysplasia (MDS) during the mean (±SD) followupperiod of 57.2±50 months.One patient with ET transformed to acute myeloid leukaemia9 yearsafter the diagnosis. Conclusions: This study demonstrated a relatively more benign form of PV, ET and IMF with lesser frequency of symptoms, good response to treatment andless likelihood of transformation to MF, MDS or AM

Enhancement of total antioxidants and flavonoid (quercetin) by methyl jasmonate elicitation in tissue cultures of onion (Allium cepa L.)

The onion (Allium cepa) is a vegetable used extensively all over the world both for culinary purposes as well as in medicine. Its medicinal values are due to the high levels of biologically-active compounds present within the bulb. There are various phytochemicals of therapeutic importance found in A. cepa. Quercetin, a flavonoid, is one of these phytochemicals and it is a potent antioxidant. Allium cepa is a dietary supplement and is beneficial for diverse ailments, thus justifying its status as a valuable medicinal plant. Due to its medicinal significance, elicitation of total antioxidants and quercetin levels have been attempted to enhance their production in tissue callus cultures. This study reports in vitro enhancement of total antioxidants and quercetin in A. cepa using methyl jasmonate as an elicitor. A reverse phase-high performance liquid chromatography (RP-HPLC) method was used with an isocratic system and a flow rate of 1.0 mL min−1 and a mobile phase of acetonitrile: 1% v/v acetic acid (60%:40% v/v). The detection wavelength was 362 nm and the retention time 8.79 minutes. Total antioxidant and quercetin contents were maximal with 100 µM of methyl jasmonate in leaf tissue callus cultures at 84.61 ±6.03% and 0.81 ±0.03 mg g−1 dry cell weight, respectively. They decreased with further increases of methyl jasmonate at 200 µM. The increase in total antioxidant and quercetin contents were 2.3- and 13.9-fold, respectively. The optimization of methyl jasmonate as an elicitor, as well as the determination of a suitable concentration in A. cepa in callus cultures, will be helpful for enhanced production of various other secondary metabolites of therapeutic significance. This could be beneficial for the pharmaceutical and neutraceutical industries for herbal drug formulations

Prevalence of ultrasonography proved polycystic ovaries in North Indian women with type 2 diabetes mellitus

BACKGROUND: Polycystic ovaries (PCO) and their clinical expression (the polycystic ovary syndrome [PCOS]) as well as type 2 diabetes mellitus (T2DM) are common medical conditions linked through insulin resistance. We studied the prevalence of PCO and PCOS in women with diet and/or oral hypoglycemic treated T2DM and non-diabetic control women. DESIGN: Prospective study. METHODS: One hundred and five reproductive age group women with diet and /or oral hypoglycemic treated T2DM were the subjects of the study. Sixty age-matched non-diabetic women served as controls. Transabdominal ultrasonographic assessment of the ovaries was used to diagnose PCO. Clinical, biochemical and hormonal parameters were also noted. RESULTS: Ultrasonographic prevalence of PCO was higher in women with diabetes than in non-diabetic subjects (61.0% vs. 36.7%, P < 0.003) whereas that of PCOS was 37.1% in diabetic subjects and 25% in non-diabetic controls (P > 0.1). Diabetic women with PCO had diabetes of significantly longer duration than those without PCO (4.19±2.0 versus 2.9±1.6 yrs; p < 0.05). Among both diabetic and non-diabetic women, those with PCO had significantly higher plasma LH, LH/FSH ratio, total testosterone and androstenedione levels. CONCLUSION: This study demonstrates a higher prevalence of PCO in women with T2DM as compared to non-diabetic subjects

Utilisation of Open Intent Recognition Models for Customer Support Intent Detection

Businesses have sought out new solutions to provide support and improve customer satisfaction as more products and services have become interconnected digitally. There is an inherent need for businesses to provide or outsource fast, efficient and knowledgeable support to remain competitive. Support solutions are also advancing with technologies, including use of social media, Artificial Intelligence (AI), Machine Learning (ML) and remote device connectivity to better support customers. Customer support operators are trained to utilise these technologies to provide better customer outreach and support for clients in remote areas. Interconnectivity of products and support systems provide businesses with potential international clients to expand their product market and business scale. This paper reports the possible AI applications in customer support, done in collaboration with the Knowledge Transfer Partnership (KTP) program between Birmingham City University and a company that handles customer service systems for businesses outsourcing customer support across a wide variety of business sectors. This study explored several approaches to accurately predict customers' intent using both labelled and unlabelled textual data. While some approaches showed promise in specific datasets, the search for a single, universally applicable approach continues. The development of separate pipelines for intent detection and discovery has led to improved accuracy rates in detecting known intents, while further work is required to improve the accuracy of intent discovery for unknown intents

Distribution of chromosomal abnormalities commonly observed in adult acute myeloid leukemia in Pakistan as predictors of prognosis

Objective: The heterogenous response to treatment in acute myeloid leukemia (AML) can be attributed largely to the difference in cytogenetic features identified in between cases. Cytogenetic analysis in acute leukemia is now routinely used to assist patient management, particularly in terms of diagnosis, disease monitoring, prognosis and risk stratification. Knowing about cytogenetic profile at the time of diagnosis is important in order to take critical decisions in management of these patients. The study was conducted to determine the distribution of cytogenetic abnormalities in Pakistani adult patients with AML in order to have insights regarding behavior of the. method: A retrospective analysis of all the cases of AML (≥15years old) diagnosed at Aga Khan University from January 2011 to December 2016 was performed. Cytogenetic analysis was made for all cases using the trypsin-Giemsa banding technique. Karyotypes were interpreted using the International System for Human Cytogenetic Nomenclature (ISCN) criteria. Result: A total of 321 patients were diagnosed with AML during the study period, of which 288 samples successfully yielded metaphase chromosomes. The male to female ratio was 1.7:1. A normal karyotype was present in 61% (n=176) of the cases whereas, 39% (n=112) had an abnormal karyotype. Of the abnormal cases, t (8;21) (q22;q22) and t (15;17) (q22;q12) were identified in 8.3% and 4.9% cases respectively. Adverse prognostic cytogenetic subgroups including complex karyotype, monosomy 7 and t(6;9)(p23;q34) were identified in 9%, 1% and 0.7% patients respectively. Conclusion: This largest cytogenetic data in adult AML from Pakistan showed comparable prevalence of favorable prognostic karyotype to international data. The prevalence of specific adverse prognostic karyotype was low

Synthesized copper oxide nanoparticles via the green route act as antagonists to pathogenic root-knot nematode, Meloidogyne incognita

This investigation explains the green synthesis, characterization and biocontrol potential of copper oxide nanoparticles (CuONPs) against second-stage juveniles (J2s) of root-knot nematode, Meloidogyne incognita infesting chickpea. Mono-disperse, spherical, pure CuONPs were synthesized from Jatropha curcas leaf with particle sizes ranging from 5 to 15 nm in diameter. Antagonistic activities of synthesized CuONPs were studied against Meloidogyne incognita. The highest mortality of J2s was found in the 200 ppm concentration of CuONPs at 24 h of exposure. The exact concentration also showed maximum inhibition of J2s hatching from egg masses after six days of exposure. It was worth noting that 25 ppm concentration was the least effective. The pot experiment showed that CuONPs significantly reduced the root infection caused by M. incognita and enhanced chickpea plants’ growth and physiological attributes (Chlorophyll and carotenoid content). The results depicted when the concentration of CuONPs was increased, J2s mortality rate was also increased. We highlighted the antinematode influence of green synthesized CuONPs. Thus, it will offer an excellent eco-friendly strategy to optimize yield under pathogens attack and provide prospects of green synthesized-based nanoparticles development for pests control. Plants mediated CuONPs will also help in resolving the current toxicity concerns and future challenges in the agriculture