3,252 research outputs found

    Effects Of Risks On Online Consumers Purchasing Behavior: Are They Risk-Averse Or Risk-Taking?

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    Since the beginning of e-commerce, trustworthiness of commercial web sites has been a constant issue, and, very likely, it will continue to be. When an online shopper cannot trust a web site where he or she intends to make a purchase, the online shopper would perceive a risk of transactional security and a risk of privacy of personal information. In regard to this perceived risk in online transactions, this study is set out to find the change in the level of perceived risk in Business-to-Consumer (B2C) e-commerce and to test whether or not consumers trust a web-centric company at their first visit to the companys web site. Two major findings of this study are that about one third of those surveyed for the study feel an increased risk in B2C online transactions over the previous year, and that absolute majority of them have never or rarely shopped on a web site they are not familiar with. It is further found that even an attractive deal cannot affect the risk-averse behavior of online shopping. From the findings of the study, it is concluded that risk-averse online shopping behavior is a manifestation of increased perceived risk in B2C online transactions

    Collapse transition of a square-lattice polymer with next nearest-neighbor interaction

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    We study the collapse transition of a polymer on a square lattice with both nearest-neighbor and next nearest-neighbor interactions, by calculating the exact partition function zeros up to chain length 36. The transition behavior is much more pronounced than that of the model with nearest-neighbor interactions only. The crossover exponent and the transition temperature are estimated from the scaling behavior of the first zeros with increasing chain length. The results suggest that the model is of the same universality class as the usual theta point described by the model with only nearest-neighbor interaction.Comment: 14 pages, 5 figure

    Developing ontology revision framework: A case study on the use of the coherence theory for semantic shopping mall

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    Why is ontology revision important? Very often, ontology exists in a particular period of timeline is often designed based on the purpose of a domain of interest at that instance of time. However over time, ontology needs to be revised due to changes in content, environment, requirements, or even structural representation. As a result, revision and updating of necessary components in the pre-defined ontology is unavoidable. When this happens, it is important to ensure that revision is conducted in a consistent manner so that it does not result in unforseen redundancies and inconsistencies. Any revision performed must be accompanied by a rational change to be dealt with from the consistency perspective. This paper presents an ontology revision approach to achieve this aim based on the coherence theory model of belief revision theory. An application scenario of semantic shopping mall is used to demonstrate the approach

    Coding scheme for 3D vertical flash memory

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    Recently introduced 3D vertical flash memory is expected to be a disruptive technology since it overcomes scaling challenges of conventional 2D planar flash memory by stacking up cells in the vertical direction. However, 3D vertical flash memory suffers from a new problem known as fast detrapping, which is a rapid charge loss problem. In this paper, we propose a scheme to compensate the effect of fast detrapping by intentional inter-cell interference (ICI). In order to properly control the intentional ICI, our scheme relies on a coding technique that incorporates the side information of fast detrapping during the encoding stage. This technique is closely connected to the well-known problem of coding in a memory with defective cells. Numerical results show that the proposed scheme can effectively address the problem of fast detrapping.Comment: 7 pages, 9 figures. accepted to ICC 2015. arXiv admin note: text overlap with arXiv:1410.177
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