GLOBALIZATION AND LOCAL STRATEGY: THE IKEA EXPERIENCE IN APULIA

The process of economic globalization that has made the markets for goods and services, capital markets and consumption patterns, increasingly interdependent brings the theme of the relationship between marketing and territory into the real world. For marketing, usually we mean the set of tools used by businesses to promote the exchange of goods and services produced in a manner that fully meet the demand expressed by the community living in the area in which they are operating. Applying marketing to a given area therefore means identifying a set of rules for its programming, evaluation and promotion in order to attract consumers and producers to an area and consists of both tangible and intangible factors. The ability to create a process of development is linked not only to having the factors listed above, but also and above all to the ability to make them cohesive, so that the area as a whole has more value than its individual components. In this paper, we show that it is not so much the policy actions undertaken in an area by the institutions, but those of IKEA, which constitutes the reference company, that have contributed to the improvement of the area around Bari where it has chosen to locate

NAPLES TO UNVEIL. A WIDESPREAD MUSEUM: THE ROAD CURTAINS OF THE THREE DECUMANI

The Neapolitan historic centre, for his multiple historic and artistic testimonies, can be considered a real “outdoor Museum” of the city. From the itself bird’s eye view you can admire the rich structure of squares, streets, alleys, extraordinary monuments, aristocratic palaces, decent buildings and simple constructions placed into specific urban grids. Different realities that you can recognise everywhere by observing the relations with the urban context extended to more and less large morphological areas, or by going to their historic matrices which have generated them and reading their connotations in successive periods of time, or, also, by analysing the constructive and compositional aspects of the building units, introducing an open classification to explore their form, structure, deterioration, etc. Walking through the Major, Superior and Inferior Decumani, which have already been favourite locations for ancient Greeks and Romans, you can admire the prestigious facades of fifteenth and sixteenth century Palaces of Neapolitan noble families like Carafa, Filomarino, Mazziotti, Pignatelli, Marigliano. Prospectuses that become the privileged place of the evident expression of a demonstration of the noble local power, through which great figures of architects show modern techno-structural capabilities, anticipating, sometimes, ideas and modus operandi that will become more typical for the Roman, Raphaelesque and Michelangelesque Renaissance. Masonry palaces with the characteristic yellow and grey tuff, morphologically developed around a central court which is accessed by an elegant vaulted vestibule, characterised by the rigorous ashlar facies, in opus isodomum, in a style aimed at recovering a classic formal language made by emblems, shields, statues, capitals, volute, reveal a rich and innovative city. The prospectuses of the sumptuous palaces of the Parthenopean Decumani become a stimulating page to read and understand for the knowledge of the city’s historical identity, to extract data from it, in a priceless experience which offers an immediate fruition to the pleased gaze

Management of stroke patients submitted to botulinum toxin type A therapy: a Delphi survey of an Italian expert panel of specialist injectors

Spasticity is a common disabling symptom of several neurological conditions including stroke. Botulinum toxin type A (BTX-A) injection represents the gold standard therapy for focal spasticity. Post-stroke management of patients receiving BTX-A therapy has been variously investigated, but general agreement on how and when to implement rehabilitation is lacking