2 research outputs found
Price Discrimination in Two-Sided Markets
We examine the profitability and the welfare implications of price
discrimination in two-sided markets. Platforms have information about
the preferences of the agents that allows them to price discriminate
within each group. The conventional wisdom from one-sided horizontally
differentiated markets is that price discrimination hurts the firms and
benefits consumers, prisoners' dilemma. Moreover, it is well-known that
the presence of indirect externalities in two-sided markets can
intensify the competition. Despite all these, we show that the
possibility of price discrimination, in a two-sided market, may actually
soften the competition. Therefore, the implications of price
discrimination from one-sided markets may not carry over to two-sided
markets. This is the case regardless of whether prices are public or
private, although private prices boost profits. Our analysis also sheds
light on the welfare properties of price discrimination in intermediate
goods markets, such as Business-to-Business (B2B) markets
Location Decisions of Competing Platforms
There are examples of entry in two-sided markets, where first entrants
occupy a 'central location' and serve agents with 'intermediate tastes',
while later entrants are niche players. Why would the first entrant
choose to become a 'general' platform, given that later entrants will
not have enough room for differentiation, resulting in an intense price
competition? This one-sided market logic may not apply in a two-sided
market. A key difference in a two-sided market, stemming from the
presence of cross-group network externalities, is stronger demand
creation. We develop a model which can deliver the above mentioned
empirical observation, when the network externalities are intermediate.
On the other hand, when externalities are low, our model predicts that
differentiation will be maximum, as it would be in a one-sided market.
Finally, for strong externalities only one platform is active and
locates at the center