Media relations training: the shifting focus

Media relations, and training in this area, is now an integral aspect of the public relations practitioner\u27s role in most organizations. This training, often provided by former journalists now operating as media consultants. can cost hundreds, up 10 thousands of dollars a day. There has been a shift in the focus of this education in the last few decades to include different strategies and to address changing technologies. This paper tracks the shifts in the main objectives of these programs and includes interviews with trainers regarding media training.<br /

Public Relations Campaigns: old and new media challenges

This e-book contains concepts in public relations as well as chapters on media tools, how to deal with media, and planning and developing a PR campaign. It is used by students enrolled in CU3021- PR Campaigns

Interviewing techniques, genres and contexts : a study of interviewing practices on regional Queensland radio

A study of the ways in which the media interview has been described and theorised in academic literature, and in particular the genres of interviewing that this literature has produced. Identifies interviewing techniques used on radio in regional Queensland. Evaluates the ways in which interviewing techniques and practices are mediated by questions of gender and work culture

Interviewing : a guide for journalists and writers

A practical guide to all aspects of interviewing for print and broadcast journalists and writers. The authors explain how to prepare, and what to do when you don\u27t have time to prepare; outline the difference between &quot;soft&quot; and &quot;hard&quot; interviews; and show how to make the most of any interview. <br /

Interviewing: A Guide for Journalists and Professional Writers

This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques. Sedorkin and Forbes provide a comprehensive, step-by-step overview of how to manage the interview process. They cover: -best practice for preparing for an interview (and what to do when you don’t have time to) -the differences between news and feature interviews (for print and broadcast) -techniques to break the ice and navigate tricky and sensitive interviewees and topics -tips on staying safe when operating in dangerous situations -how best to utilise digital tools to make the most of any interview situation This third edition builds on the popular previous edition and expands its scope to include the disciplines of public relations and professional writing, areas where practitioners require the interviewing skills of journalists to produce materials for the media. It also contains new and updated global examples/case studies and excerpts, including remote interviewing technologies and techniques developed and adopted as a response to the disruptions of the COVID-19 pandemic. Additional pedagogical features have been added to help facilitate learning, like end of chapter exercises, checklists, videos and top tips. This book provides the tools for students and professionals to hone the necessary skill set to excel at interviewing. It is an ideal and important resource for those studying or active in the fields of journalism and PR, and those undertaking professional writing courses

Reporting in a multimedia world

The breathless pace of change in the news media renders many traditional &quot;how to&quot; journalism guides out of date. Here\u27s an up-to-date essential starter kit for aspiring journalists. All the basics about the power of words and the potency of numbers. Useful tips about internet use, technology, video journalism and photography. The career path, a neglected topic, will be invaluable for those who want to know where and how to start. Reporting in a Multimedia World is highly recommended.Professor Judy McGregor, Head of Department of Communication and Journalism, Massey University, New Zealand.Every journalist must be able to conduct an interview and write snappy copy. But now journalists need broader skills as well. No matter what field they are working in many now need to be able to wield a digital recorder or take photographs, talk to camera convincingly, and create content for online delivery. Reporting in a Multimedia World offers a thorough overview of the core skills journalists need for the 21st century. The authors show how to generate story ideas, handle interviews, write for different audiences, and edit your own copy. They explain the basics of news photography and broadcast media, as well as the requirements of Internet journalism. They also look at professional issues and career strategies. Written in a lively style and with case studies and tips from experienced journalists Reporting in a Multimedia World is an ideal introduction to an exciting and demanding profession.<br /