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Public Relations Campaigns: old and new media challenges
Authors
Amy Forbes
Gail Sedorkin
Publication date
9 September 2015
Publisher
'James Cook University'
Abstract
This e-book contains concepts in public relations as well as chapters on media tools, how to deal with media, and planning and developing a PR campaign. It is used by students enrolled in CU3021- PR Campaigns
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Last time updated on 18/04/2020