16 research outputs found
Structural assumptions underlying Fishbein's expectancy-value model of attitudes / 207
Get PDFIncludes bibliographical references (p. 13-14)
Evaluation of information sources in industrial marketing: implications for media planning in the Arabian Gulf
No full textA Study of the Relationship Between Consumer's Perceived Quality Judgments About A Product Based on the Extrinsic and Intrinsic Product Attributes and the Underlying Cognitive Structure: An Empirical Investigation
No full text271 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1973.U of I OnlyRestricted to the U of I community idenfinitely during batch ingest of legacy ETD
