Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom

This study found that participant’s previous teletext experience and previous iTV experience influenced their openness towards using interactive television in planning independent longhaul holidays. The study surveyed participants for their previous interactive media experience (internet, iTV and teletext) before viewing a linear or interactive television destination promotion. Two ad models (impulse and telescopic) were tested from two program formats (travel program segment and ad break in a lifestyle program). These were aired on a video-on-demand network in London (UK) with 164 people out of a total of 375 participating all the way to the final steps of the study. Participants were most experienced with the Internet (mean 6.29 on 1-7scale) and 50% had had experience with an interactive television provider other than the VOD network. 70% had experience with teletext. Overall, participants felt positively towards interactive television as an information source for holiday planning. Those with teletext experience or iTV experience were more open to iTV than those without such experience. Furthermore, actual interaction with the treatment seemed to moderate the previous experience – iTV attractiveness link. This demonstrated that although previous technology experiences can transfer to new media, the actual experience of using the new media is also a powerful factor

A comparison of three interactive television AD formats

This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase intentions compared with the influence of regular ads. The telescopic format represents the best format, likely because it makes the most of the entertaining possibilities of iTV by offering additional long-form video; its superior performance cannot be explained readily by self-selection effects. The results suggest that the effectiveness of iTV ads should be measured by their interaction rate rather than the much smaller response rate, and iTV advertisers should consider ways to maximize interaction and response rates

The three-dimensional BF Model with Cosmological Term in the Axial Gauge

We quantize the three-dimensional $BF$-model using axial gauge conditions. Exploiting the rich symmetry-structure of the model we show that the Green-functions correspond to tree graphs and can be obtained as the unique solution of the Ward-Identities. Furthermore, we will show that the theory can be uniquely determined by symmetry considerations without the need of an action principle.Comment: one reference added, transmission errors correcte

Algebraic characterization of gauge anomalies on a nontrivial bundle

We discuss the algebraic way of solving the descent equations corresponding to the BRST consistency condition for the gauge anomalies and the Chern--Simons terms on a nontrivial bundle. The method of decomposing the exterior derivative as a BRST commutator is extended to the present case.Comment: 15 pages, LaTeX, no figure