24 research outputs found
Engineering Design and Conceptual Change in Science: Addressing thermal energy and heat transfer in eighth grade
\u201cI\u2019d like to, but I can\u2019t\u201d. Store Brands\u2019 limited exploitation of the Gluten-Free opportunity
Over recent years, Free-From food products have shown a significant increase in consumption internationally. Retailers from the Modern Grocery Distribution (MGD) are taking advantage of this positive trend by extending their assortment in the area, thus benefitting remarkably in terms of sales and margins. The present work is focused on the Gluten-Free segment; through an analysis of Italian IRI sell-out data from 2014 to 2019, our results show a considerably positive sales increase, albeit slightly diminishing during the last two years. However, Store Brands (SBs) are only partially exploiting this opportunity since their contribution to the overall turnover of Gluten-Free products has been limited; this is mainly due to a lack in assortment depth
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity
How to manage a city’s image using the brand concept map and network analysis: a case of Seoul
Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features
Community Branding (Co-Bra): A Collaborative Decision Making Process for Urban Regeneration
The paper introduces a methodology for a learning and negotiation process that supports urban regeneration, combining management models and
multi-criteria/multi-group evaluation methods. The purpose concerns the urban regeneration issue in an interdisciplinary complex decisional context where
Place Branding, Community Planning, Community Impact Evaluation, and Place Marketing interplay in a decision-making process named “Community
Branding (Co-Bra)”. The processing of data and information elaborated by PROMETHEE (Preference Ranking Organisation METHod for Enrichment
Evaluations) is crucial for providing the decision-maker with a ranking of alternatives based on preference degrees. Starting from the analysis carried out
for Matera ECoC 2019, the case study of Pisticci (MT), the third-largest town in Basilicata (Italy), tested the methodological approach. The choice of a
multidimensional approach, focused on the recognition of social, economic and cultural resources, provides strategies of enhancement of cultural heritage and
community network by a “community hub”, called “PLUS – Pisticci Laboratorio Urbano Sostenibile” (Pisticci Sustainable Urban Lab)