108 research outputs found

    Consumer Behavior : Third Edition

    No full text
    New Jerseyxviii, 725 p.: illus.; 24 c

    Consumer behavior : Seventh Edition

    No full text
    Londonxiii, 469 p.; 28 cm

    Consumer behavior, 7th.ed./ Schiffman

    No full text
    xiii, 469 hal.: ill.; 25 cm

    Consumer behavior, 4th.ed, 5th.ed, 6th.ed/ Schiffman

    No full text
    xxiii, 680 hal. : ill. ; 25,5 c

    Consumer behavior

    No full text
    Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing

    Consumer behavior, 4th.ed, 5th.ed, 6th.ed/ Schiffman

    No full text
    xxiii, 680 hal. : ill. ; 25,5 c

    Consumer behavior, 4th.ed, 5th.ed, 6th.ed/ Schiffman

    No full text
    xxiii, 680 hal. : ill. ; 25,5 c
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