Does Gender Matter: An Exploratory Study of Influence of Cybersecurity, Privacy, and Trust on Purchase Intention

Privacy is defined as a two-dimensional construct, involving physical space and information (Goodwin 1991). On the other hand cybersecurity can be defined as ‘‘a security relevant system event in which the system’s security policy is disobeyed or otherwise breached’’ (Shirey, 2000). There is a paucity of studies that has examined consumer perceptions of cybersecurity, furthermore, the role of gender with regards to privacy and security has provided mixed results (Yao, Rice, & Wallis, 2007; Sheehan, 1999). Thus, this study is a step toward filling the gap in the literature and was exploratory in nature and analyzed consumers’ perception of cybersecurity and privacy with respect to gender differences

University Collections Online: The Student Perspective

Many university costume and textile collections face challenges regarding accessibility and are now trying to make collections more accessible and visible by providing access online. The purpose of this research is to better understand the attitudes of students who use these collections online and the features that make them successful. A total of six focus groups were held at two universities that possess historic costume and textile collections. The responses were open-coded which resulted in several themes including reasons to visit the online site, using the collection as a resource, desired website features and technology, and comparing in-person versus online perceptions of collections. University collections focus on education; therefore, students expect online collections to be information driven. In addition, it is important to understand the role of technology in enhancing students\u27 experience when developing a university collection online

Students\u27 attitudes toward and use of university digital collections

University historic costume and textile (HCT) collections are facing pressure to offer digital collections online. As more universities begin to push for open access content, libraries, special collections, and HCT collections are increasingly focused on providing online access to materials. Museums were resistant to new website technology due to their philosophy that real artifacts hold higher esteem than virtual objects; however, museums and other collections are finding that meaningful websites have become essential to fulfilling their educational mission (Saiki, 2010). This proposed research seeks to better understand the attitudes, behaviors, and use of university digital collections and among college students

Technology Vs. Teachers: Student use of university digital collections and role of Teachers

There is a push to incorporate digital technology in pedagogy techniques today. Currently, the challenge is in assuming that building a digital presence will guarantee use especially since many university collections struggle with under-utilization. The purpose of this research was to better assess the acceptance and use of technology as it relates to the use of university digital collections, specifically, historic costume and textile collections. Data was collected using a random national sample of 400 students through a survey service and analyzed using Structural Equation Modeling. The results indicate: (1) promotion by faculty and librarians is key to the use of digital collections by students; (2) emphasizing the necessity of using these collections for class activities, assignments, and research projects is an important motivational factor; (3) while students are familiar with technology, they often do not understand how to use these digital tools to support their own learning

Usage of Twitter in a Global Context: A Qualitative Analysis

Social media has made the world smaller. Social media offers an interactive and diverse platform allowing dialogue between the consumers and retailers. Increasingly, social media marketing is gaining traction and is being used in business to attract attention with Twitter being the second most used platform by businesses worldwide. This current study utilizes a qualitative research approach to examine how retailers, specifically H&M, tailor their social media-marketing message in their international markets. H&M was selected due to its popularity as it is the fourth most popular apparel brand on Twitter. Twitter feed for the H&M brand was downloaded for a period of 30 days resulting in 704 tweets. Specific emphasis was given to: images, timing and date of the post, subject, number of retweets, number of likes, hashtags, and mentions. Data was coded and the following themes were identified: (1) Product, (2) Promotion, (3) Cultural differences, (4) Cultural Diffusio

The Evolution of Styletribes: A Netnographic Analysis

Today’s technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (SNS) have become a cultural phenomenon that allows for individualistic consumerism

Using Theory of Planned Behavior to Explain Consumers’ Intention to Purchase Slow Fashion Apparel

Today, an increasing number of consumers are interested in social responsibility and sustainability which has evolved into attention and support for the more recent slow fashion movement. Slow fashion focuses on the entire supply chain with emphasis on quality workmanship, small production lines, and fair conditions (Fletcher, 2010)

Explaining consumers' channel-switching behavior using the theory of planned behavior

The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.Title from title screen of research.pdf file (viewed on July 29, 2009)Thesis (Ph. D.) University of Missouri-Columbia 2008.The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual attitudes and beliefs, along with subjective norms and control factors will lead to an intention to perform a certain behavior, i.e. whether to switch channels or not. The online survey was administered to four different research sites and resulted in 666 usable surveys. Factor analysis and regression were utilized for data analysis. Attitude was significantly influenced by hedonic and utilitarian beliefs in stores and catalogs. Utilitarian beliefs were significant predictor for the Internet. Normative beliefs were significant predictors of subjective norms in all the channels, the relationship was negative. Self-efficacy, information and product type were important factors that impacted perceived behavioral control (PBC) in all channels. Time and money did not influence PBC in any of the channels. Attitude and subjective norms influenced channel-switching intention for three channels, whereas, PBC was a significant predictor for channel-switching intention for only catalogs and the Internet. PBC and channel-switching intention significantly influenced the channel-switching behavior in all the three channels.Includes bibliographical reference

Using Theory of Reasoned Action to Explore Slow Fashion Consumer Behavior

Apparel industry is morphing with new retailers encouraging their consumers to build smaller, simpler and longer lasting wardrobes. This is in line with the evolving consumer attitude, especially among Millennials who are increasingly expecting transparency from their clothing brands and are willing to pay more for clothes that last longer. The purpose of the current study was to explore underlying dimensions of slow fashion as elicited from a survey of Millennials and its impact on slow fashion purchase intention based on adapted Theory of Reasoned Action. Data was collected via an online survey (n=218). The findings of this study support the current retailing trends: (1) consumers want sustainable products and not just socially responsible companies; (2) Social Media does not influence Subjective Norms; (3) Attitude towards slow fashion also influences subjective norms and (5) Purchase intention is influenced by attitude, subjective norms and the beliefs towards the sustainable product

Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy

This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost variables. Qualitative analysis of retailers (N= 10) revealed that the retailers considered synergy to be an important part of their multi-channels. Also, there existed a high level of synergy among the existing three retail channels