The myth of american paradox as reflected through the characters of metal gear solid (a playstation videogame)

This research took a Playstation videogame entitled Metal Gear Solid with the focus on the myth of American paradox. It was aimed to know how the characters in the Playstation video game Metal Gear Solid reflect the myth of American Paradox and why they perform the paradox. The research belonged to descriptive qualitative research. The main data source of this research was Playstation CD of Metal Gear Solid directed by Hideo Kojima, produced by Konami Computer Entertainment Japan in 1998. The main data of this research were the dialogues, characters’ facial expressions, characters’ behavior, and the camera angles which had relationship with the research questions. The supporting data of this research were taken from articles and references about American myths, references about game, articles about this game, and game script of this game which were related to the research questions. The research used sociopolitical, historical approaches, popular culture and semiotic film theories to answer how the characters in Metal Gear Solid reflect the myth of American paradox. The same approaches and semiotic film theory plus Kammen’s theory of paradox in America were used to answer why the characters in Metal Gear Solid perform the paradox. Carrying out the analysis, it was found out that the characters in Metal Gear Solid reflect the myth of American paradox through several elements of character namely physical traits, how he/she dresses, psychological/personality traits, motivation, behavior /actions, relationships with other characters in the story, weaknesses/faults, strengths/virtues, moral constitution, history and background, changes, and similarities and differences of the characters. Besides having personal reasons and motives as the background for the characters to perform the paradox, their pasts, highly influenced by social and political condition, and social status, also count to their performing of paradox. Things reasoning their paradox are the tension or conflict and uncertainty or inconsistency bring people in a state of fear and confusion which eventually make them to be paradox in order to survive; cultural transfer and immigration lead people to be paradoxical since they have to face a lot of diversities that some contradict each other; high mobility and rapid changes, as significant characteristics of America, put them in unsure conditions and thus they have to combine many options that often contradict each other in order to survive; the inconsistencies of the American government; the fact that ideals do not always conform to realities

Pengaruh Customer Relationship Marketing Terhadap Kepuasan Dan Loyalitas Merchant Partner Grab Food di Kota Pekanbaru

This study aims to determine the effect of Customer Relationship Marketing on Satisfaction and Loyalty of Grab Food Merchant Partners in Pekanbaru City. The population taken from this research is Grab Food merchant partner in Pekanbaru. The method used in this research is descriptive quantitative method. And testing the hypothesis in this study using the analysis of Structural Equation Modeling (SEM). The data collection technique was done by interview and questionnaire. The results of this study indicate that from the variable Customer Relationship Marketing (Trust, Commitment, Communication and Problem Handling), variables of trust and problem handling have a positive but insignificant effect on the satisfaction of merchant partners. Meanwhile, Commitment and Communication have a positive and significant effect on merchant partner satisfaction. Then the results of this study also show that the Satisfaction variable has a positive and significant effect on the Loyalty of Grab Food partner merchants in Pekanbaru