Minimal Resources with Maximum Impact: Low-Cost and Sustainable Means for Library Promotions

While it is a generally shared fact around the globe that funding for library promotion (and in most cases, libraries in general) be rendered as a pressing concern, the fact remains that this challenge is truer in developing countries such as the Philippines. Librarians in charge of promoting the library can either choose to fight--defend their “rights” for a slice of the budget pie, or take flight--just do away with library promotion altogether. However, results of a low-cost and sustainable marketing strategy employed by the Rizal Library of the Ateneo de Manila University in the Philippines prove that there is a third and better option. The marriage of new media tools (such as social networking sites), relationship marketing, and guerilla marketing proved to be an effective means to promote the library and its services. The strategy was deployed in 2011, and continues to prove its effectiveness to date. Statistics on use and following have been steadily increasing, and the library has never been more popular with its client base than ever before. This paper presents a case study of how very few financial resources were able to make waves of impact and even created a loyal following of users for the Rizal Library

Bimodality Phenomenon in Finite and Infinite Systems Within an Exactly Solvable Statistical Model

We present a few explicit counterexamples to the widely spread belief about an exclusive role of the bimodal nuclear fragment size distributions as the first order phase transition signal. In thermodynamic limit the bimodality may appear at the supercritical temperatures due to the negative values of the surface tension coefficient. Such a result is found within a novel exactly solvable formulation of the simplified statistical multifragmentation model based on the virial expansion for a system of the nuclear fragments of all sizes. The developed statistical model corresponds to the compressible nuclear liquid with the tricritical endpoint located at one third of the normal nuclear density. Its exact solution for finite volumes demonstrates the bimodal fragment size distribution right inside the finite volume analog of a gaseous phase. These counterexamples clearly demonstrate the pitfalls of Hill approach to phase transitions in finite systems.Comment: Talk given at the Helmholtz International Summer School "Physics of Heavy Quarks and Hadrons", held in Dubna, Russia, July 15-28, 201

The Flow Constraint Influence on the Properties of Nuclear Matter Critical Endpoint

We propose a novel family of equations of state for symmetric nuclear matter based on the induced surface tension concept for the hard-core repulsion. It is shown that having only four adjustable parameters the suggested equations of state can, simultaneously, reproduce not only the main properties of the nuclear matter ground state, but the proton flow constraint up its maximal particle number densities. Varying the model parameters we carefully examine the range of values of incompressibility constant of normal nuclear matter and its critical temperature which are consistent with the proton flow constraint. This analysis allows us to show that the physically most justified value of nuclear matter critical temperature is 15.5-18 MeV, the incompressibility constant is 270-315 MeV and the hard-core radius of nucleons is less than 0.4 fm.Comment: 8 pages, 3 figure