Task-Dependent Masked Priming Effects in Visual Word Recognition

A method used widely to study the first 250 ms of visual word recognition is masked priming: These studies have yielded a rich set of data concerning the processes involved in recognizing letters and words. In these studies, there is an implicit assumption that the early processes in word recognition tapped by masked priming are automatic, and masked priming effects should therefore be invariant across tasks. Contrary to this assumption, masked priming effects are modulated by the task goal: For example, only word targets show priming in the lexical decision task, but both words and non-words do in the same-different task; semantic priming effects are generally weak in the lexical decision task but are robust in the semantic categorization task. We explain how such task dependence arises within the Bayesian Reader account of masked priming (Norris and Kinoshita, 2008), and how the task dissociations can be used to understand the early processes in lexical access

Orthographic and phonological priming effects in the same-different task.

Masked priming tasks have been used widely to study early orthographic processes-the coding of letter position and letter identity. Recently, using masked priming in the same-different task Lupker, Nakayama, and Perea (2015a) reported finding a phonological priming effect with primes presented in Japanese Katakana, and English target words presented in the Roman alphabet, and based on this finding, suggested that previously reported effects in the same-different task in the literature could be based on phonology rather than orthography. In this article, the authors explain why the design of Lupker et al.'s experiment does not address this question; they then report 2 new experiments that do. The results indicate that the priming produced by orthographically similar primes in the same-different task for letter strings presented in the Roman alphabet is almost exclusively orthographic in origin, and phonology makes little contribution. The authors offer an explanation for why phonological priming was observed when the prime and target are presented in different scripts but not when they are presented in the same script. (PsycINFO Database Record (c) 2018 APA, all rights reserved)

Transposed letter priming effects and allographic variation in Arabic: Insights from lexical decision and the same-different task.

Reading is resilient to distortion of letter order within a word. This is evidenced in the "transposed-letter (TL) priming effect," the finding that a prime generated by transposing adjacent letters in a word (e.g., jugde) facilitates recognition of the base word (e.g., JUDGE), more than a "substituted-letter" control prime in which the transposed letters are replaced by unrelated letters (e.g., junpe -JUDGE). The TL priming effect is well documented for European languages that are written using the Roman alphabet. Unlike these languages, Arabic has a unique position-dependent allography whereby some letters change shape according to their position within a word. We investigate the TL priming effect using a lexical decision (Experiment 1) and a same-different match task with Arabic words (Experiment 2) and nonwords (Experiment 3). No TL priming effects were found in Experiment 1, suggesting that the lexical-decision task engages lexical access processes that are sensitive to the Semitic nonlinear morphological structure. Experiments 2 and 3 revealed a robust TL priming effect overall. Nonallographic TL primes produced significantly larger facilitation than allographic TL primes, indicating that Arabic readers use allographic variation to resolve the uncertainty in letter order during the early stages of orthographic processing. The implication of these results for current letter position coding models is discussed. (PsycINFO Database Record (c) 2019 APA, all rights reserved)

Is reading automatic? Are the ERP correlates of masked priming really lexical?

Humans have an almost unbounded ability to adapt their behaviour to perform different tasks. In the laboratory, this flexibility is sometimes viewed as a nuisance factor that prevents access to the underlying cognitive mechanisms of interest. For example, in order to study "automatic" lexical processing, psycholinguists have used masked priming or evoked potentials. However, the pattern of masked priming can be radically altered by changing the task. In lexical decision, priming is observed for words but not for nonwords, yet in a same-different matching task, priming is observed for same responses but not for different responses, regardless of whether the target is a word or a nonword [Norris & Kinoshita, 2008. Perception as evidence accumulation and Bayesian inference: Insights from masked priming. Journal of Experimental Psychology: General, 137(3), 434-55. doi:10.1037/a0012799]. Here we show that evoked potentials are equally sensitive to the nature of required decision, with the neural activity normally associated with lexical processing being seen for both words and nonwords on same trials, and for neither on different trials

Evidence accumulation in the integrated and primed Stroop tasks.

We report distributional analyses of response times (RT) in two variants of the color-word Stroop task using manual keypress responses. In the classic Stroop task, in which the color and word dimensions are integrated into a single stimulus, the Stroop congruence effect increased across the quantiles. In contrast, in the primed Stroop task, in which the distractor word is presented ahead of colored symbols, the Stroop congruence effect was manifested solely as a distributional shift, remaining constant across the quantiles. The distributional-shift pattern mirrors the semantic-priming effect that has been reported in semantic categorization tasks. The results are interpreted within the framework of evidence accumulation, and implications for the roles of task conflict and informational conflict are discussed

The semantic Stroop effect is controlled by endogenous attention

Using the oral and manual Stroop tasks we tested the claim that retrieval of meaning from a written word is automatic, in the sense that it cannot be controlled. The semantic interference effect (greater interference caused by color-related words than color-neutral words) was used as the index of semantic activation. To manipulate the level of attentional control over the task of reading, the proportion of nonreadable, neutral trials (a row of #s) was varied (75% vs. 25%). In all four experiments a high-neutral proportion magnified the interference caused by word distractors. With the color-associated words presented in incongruent color (e.g., LEMON in blue), the semantic Stroop effect was weak and did not interact with neutral proportion (Experiment 1 and 2). Experiment 3 and 4 used color names (e.g., GREEN) not in the response set, and here the semantic interference effect was more robust, and the effect was magnified in the high-neutral proportion condition. We take these results to argue that semantic retrieval is controlled by endogenous attention in the Stroop task

No Negative Priming Effect in the Manual Stroop Task.

The negative priming effect is an increase in interference when the response to the target on the current trial corresponds to the response to the distractor word on a preceding trial. Contrary to the commonly held belief that the negative priming effect is ubiquitous in the Stroop task, in the original study by Neill (1977), negative priming was found only in the oral, and not the manual Stroop task. The present paper makes three empirical observations. First, we replicate the discrepancy in the finding of the negative priming effect in the oral versus manual Stroop tasks tested under identical conditions, where response mode could be the only the causal factor. Second, we point out that previous manual Stroop experiments reporting the negative priming effect confounded the effect of response repetition. Third, we report the analysis of the negative priming effect at the level of whole RT distribution, which revealed that the effect was absent throughout the RT distribution in the manual task, and it was of constant size across the RT distribution in the oral task. Implications of the results for conflict control in the Stroop task is discussed.SK and DN are supported by an ARC Discovery Project Grant (DP140101199), and LM by the Macquarie University Research Training Program (RTP) Scholarship

What causes the greater perceived similarity of consonant-transposed nonwords?

Nonwords created by transposing two non-adjacent orthographic consonants (CONDISER) have been reported to produce more priming for their baseword (CONSIDER), and to be classified as a nonword less readily than nonwords created by transposing two orthographic vowels (CINSODER). We investigate the origin of this difference and its relevance for theories of letter position coding. In the unprimed versions of the lexical decision and same-different tasks, a consonant-vowel difference was found in the transposition condition, not when those letters are substituted (Experiment 1). We found that when transpositions involved the disruption of a consonant cluster (OPMITAL), reaction times were slowed compared to when transpositions involved only letters that are separated (CHOLOCATE; Experiment 2). As transpositions more frequently disrupt in consonant clusters than vowel clusters, this introduces a confound in studies investigating consonant and vowel transposition effects. Consistent with the idea that letter order is harder to resolve in clusters, the difference between consonants and vowels was eliminated when transpositions involve singleton consonants or vowels rather than those in clusters (Experiment 3). These results suggest that the precision of position coding does not differ between consonants and vowels, but that consonant-vowel status plays a role in structuring orthographic representations

Visual similarity effects on masked priming.

We investigated the role of the visual similarity of masked primes to targets in a lexical decision experiment. In the primes, some letters in the target (e.g., A in ABANDON) had either visually similar letters (e.g., H), dissimilar letters (D), visually similar digits (4), or dissimilar digits (6) substituted for them. The similarities of the digits and letters to the base letter were equated and verified in a two-alternative forced choice (2AFC) perceptual identification task. Using targets presented in lowercase (e.g., abandon) and primes presented in uppercase, visually similar digit primes (e.g., 484NDON) produced more priming than did visually dissimilar digit primes (676NDON), but little difference was found between the visually similar and dissimilar letter primes (HRHNDON vs. DWDNDON). These results were explained in terms of task-driven competition between the target letter and the visually similar letter

Context-dependent similarity effects in letter recognition.

In visual word recognition tasks, digit primes that are visually similar to letter string targets (e.g., 4/A, 8/B) are known to facilitate letter identification relative to visually dissimilar digits (e.g., 6/A, 7/B); in contrast, with letter primes, visual similarity effects have been elusive. In the present study we show that the visual similarity effect with letter primes can be made to come and go, depending on whether it is necessary to discriminate between visually similar letters. The results support a Bayesian view which regards letter recognition not as a passive activation process driven by the fixed stimulus properties, but as a dynamic evidence accumulation process for a decision that is guided by the task context