13 research outputs found
Investigation of psychological factors affecting consumers' intention of accepting mobile advertising
Prediction of restraint in second cast sections of concrete culverts using artificial neural networks
Engineering characteristics of near-fault vertical ground motions and their effect on the seismic response of bridges
Combined effects of axial load and concrete strength variation on the seismic performance of existing RC buildings
Success factors influencing consumers’ willingness to purchase brands advertised through the mobile phone
Effects of Pounding and Fluid–Structure Interaction on Seismic Response of Long-Span Deep-Water Bridge with High Hollow Piers
Elemento Chave Para a Aceitaaao De Publicidade MMvel Pelos Consumidores Portugueses (The Key Element in the Acceptance of Mobile Advertising by Portuguese Consumers)
Assessing the influence of motivations and attitude on mobile social networking use
Social media have become one of the strongest growing Web 2.0 services worldwide as they are a powerful tool for consumers to recommend products and services. The influence of social networking sites in purchase behaviour and their growing use by consumers justify the need to further study key drivers of users’ behaviour. Although there is now a significant body of literature on the use of social networks from a computer, there is scant literature on their use from mobile devices. As media convergence is a reality nowadays, there is a need to know if consumers behave in the same way when a service is accessed from different platforms. The present work aims to analyse the relationships between motivations, attitude and frequency of mobile social networking.No data (2013)UE