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Amy's story: a research agenda for smoking cessation in pregnancy
The purpose of this paper is to report on a case from Nottinghamshire County Primary Care Trust (PCT) as an exploratory study examining the role of social marketing’s contribution to smoking cessation during pregnancy. Insights from the case will be used to inform and stimulate debate around future inquiry regarding the effectiveness of such campaigns, specifically with respect to smoking cessation in pregnancy, the role of low-budget highly-localised programmes and, in response to a recent Chartered Institute of Marketing (CIM) paper (Thorp, 2009), the extent to which social marketers lead the way in producing behavioural change in populations. Whilst well discussed in the health literature, smoking cessation during pregnancy remains under-researched in the marketing literature offering opportunities for research and practice. Also, this study is of contemporary interest in light of the proposed public sector cuts which will restrict social marketing budgets, the move of Public Health to local authority control placing it as central to the Government’s public health plans, and the Government’s reported interest in behavioural change techniques such as nudge theory (Stamp, 2010). The paper is structured by presenting the case using The National Social Marketing Centre’s (NSMC, 2010) benchmark criteria for effective social marketing, whilst identifying findings and themes from the literature
Superfluid and insulating phases of fermion mixtures in optical lattices
The ground state phase diagram of fermion mixtures in optical lattices is
analyzed as a function of interaction strength, fermion filling factor and
tunneling parameters. In addition to standard superfluid, phase-separated or
coexisting superfluid/excess-fermion phases found in homogeneous or
harmonically trapped systems, fermions in optical lattices have several
insulating phases, including a molecular Bose-Mott insulator (BMI), a
Fermi-Pauli (band) insulator (FPI), a phase-separated BMI/FPI mixture or a
Bose-Fermi checkerboard (BFC). The molecular BMI phase is the fermion mixture
counterpart of the atomic BMI found in atomic Bose systems, the BFC or BMI/FPI
phases exist in Bose-Fermi mixtures, and lastly the FPI phase is particular to
the Fermi nature of the constituent atoms of the mixture.Comment: 4 pages with 3 figures (Published version
Coexistence of Antiferromagnetism and Triplet Superconductivity
The authors discuss the possibility of coexistence of antiferromagnetism and
triplet superconductivity as a particular example of a broad class of systems
where the interplay of magnetism and superconductivity is important. This paper
focuses on the case of quasi-one-dimensional metals, where it is known
experimentally that antiferromagnetism is in close proximity to triplet
superconductivity in the temperature versus pressure phase diagram. Over a
narrow range of pressures, the authors propose an intermediate non-uniform
phase consisting of alternating insulating antiferromagnetic and triplet
superonducting stripes.Comment: 9 pages, 3 figures. 2004 Conference of Magnetism and Magnetic
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