The Potential of Morocco as a Tourism Destination for Floridians

This report presents the results of a survey of residents of Central Florida who are considered to be potential visitors to Morocco. The survey was designed, administered and analyzed by the Dick Pope Sr. Institute for Tourism Studies for the Government of Morocco National Tourist Office in Central Florida. This survey was designed to provide a database, for, planning, marketing and promotional campaigns for the Florida market. The primary objective was to explore the attitudes preferences and demographic profiles of potential visitors to foreign destinations in general and Morocco in particular

The U.S. Travel Market to Spain: Perceptions of U.S. Residents who have Never Visited Spain

The major objective of this study was to identify and understand the image of Spain as a tourist destination among experienced European travelers who had never visited Spain. The study also identified the demographic characteristics, travel behavior, and exposure to promotion and advertising about Spain of U.S. residents who had never visited Spain

Silver Springs Visitor Survey: Season 1 (August 84)

This is a study of visitors to Silver Springs, FL, in August 1984

Holiday Inn Maingate Guest Survey: May 1993

The primary goal of this study was to evaluate the current guest experiences at the Holiday Inn Maingate, and to assess the appeal of proposed changes in the hotel\u27s public areas and guest rooms. More specifically, the study\u27s goals included the following: 1. Obtain a demographic profile of the hotel guests. 2. Obtain a profile of the hotel guests\u27 travel behavior and current trip characteristics. 3. Assess guest awareness of the hotel\u27s public areas and available services. 4. Assess guest utilization level and perceived importance of the hotel\u27s public areas and available services. 5. Assess guests\u27 appeal of the proposed changes in the hotel\u27s public areas and guest rooms, and their perceived importance

Tourism Barometer, Vol. 1, No. 2

The four-quarter-ahead forecasts of out-of-state domestic visitor arrivals for the third quarter of 1982 through the second quarter of 1983 are presented in the graph below and also in the table on the following page. These forecasts suggest that Florida visitor arrivals for all of 1982 will be off on the order of 1 ½ - 2 percent. This is approximately what was forecast for all of 1982 in the previous issue of the TOURISM BAROMETER

Tourism Barometer, Vol. 2, No. 2

The four quarter ahead forecasts of out-of-state domestic visitor arrivals for the third quarter of 1983 through the second quarter of 1984 are presented in the graph below and also in the table on the following page. Although official first quarter air and auto arrivals, as well as second quarter air and auto arrivals are not yet available, preliminary figures generated by the BAROMETER suggest that total out-of-state arrivals for the first half of 1983 were approximately 10 percent ahead of 1982

Tourism Barometer, Vol. 2, No. 2

The four quarter ahead forecasts of out-of-state domestic visitor arrivals for the third quarter of 1983 through the second quarter of 1984 are presented in the graph below and also in the table on the following page. Although official first quarter air and auto arrivals, as well as second quarter air and auto arrivals are not yet available, preliminary figures generated by the BAROMETER suggest that total out-of-state arrivals for the first half of 1983 were approximately 10 percent ahead of 1982

Tourism Barometer, Vol. 1, No. 4

The four quarter ahead forecasts of out-of-state domestic visitor arrivals for the first through the fourth quarter of 1983 are presented in the graph below and also in the table on the following page. These forecasts project 33,249,000 total domestic visitor arrivals for the four quarters of 1983. The 1983 forecast is 6.2 percent higher than the actual visitor arrivals for 1981 and 1.2 percent lower than the estimated visitor arrivals for 1982

Silver Springs Non-Visitor Study - 1985

This report presents the results of a survey of tourists vacationing in Slorida who did not visit Silver Springs. This group will be labeled as non-visitors in the report. The survey was designed and administered by the Dick Pope, Sr. Institute for Tourism Studies, for Silver Springs management. The non-visitor survey was designed to provide a database for Silver Springs management use in planning marketing and advertising programs. The primary objective was to explore non visitors\u27 attitudes and preferences towards Florida\u27s tourist attractions, including Silver Springs. In addition, the survey will develop demographic profiles of non visitors and explore their vacation travel patterns

Measuring the Effectiveness of Tourism Sales Promotions

The purpose of the following project was to investigate and propose methods that can be implemented to measure the effectiveness of the following tourism sales promotion programs that are widely used by the Florida Division of Tourism and other Florida tourism operators: - Trade shows - Consumer shows - Sales blitzes - Familiarization trips - Educational seminars For this purpose a study consisting of the following four phases was undertaken: 1. A survey of the methods currently used by other states. 2. A survey of the methods currently used by other industries. 3. An analysis of the methods used by the-Florida Division of Tourism and other tourism operators. 4. Recommendation of methods to be used in further sales promotion programs. The results of phase one of our investigation showed that despite a wide-spread participation in tourism sales promotion activities by most state travel offices in the U.S., only a minority of those offices use quantitative techniques to evaluate their effectiveness. The methods used to measure the effectiveness of these activities were found to be very diversified. Phase two of the investigation found that, unlike the tourism industry, in all other industries the measurement of the effectiveness of sales promotions is frequent and widespread. More than a dozen techniques were commonly used in pre-show, during-show, and post-show, phases. In phase three, observations and interviews with Florida Exhibitors including the Florida Division of Tourism - were conducted in order to determine to what extent Florida tourism operators measure the effectiveness of their tourism sales promotions. The results indicate that the majority of exhibitors used very few methods of measuring the effectiveness of their promotional activities. Those that were used were found to be mostly subjective and nebulous estimates of inputs rather than outputs