Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

© The Author(s) 2019. This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the effectiveness of destination promotional campaigns on visitor expenditure, in six trip facets: destination, accommodations, attractions, restaurants, events, and shopping. Independent sample t-tests were conducted to identify any differences in total destination spending among the groups of those visitors influenced for each trip facet. A multiple regression analysis was performed to discriminate the performance of the travel facets expenditures in the estimation of total expenditures. Significant results indicate that the “destination,” “accommodations,” and “restaurants” facets directly influence the total expenditures. Self-planners had the highest variance, explaining in total visitor expenditure compared to the regression analysis results of the other two groups (i.e. travel agencies and online travel agencies). The study also explores how destinations can improve their competitiveness on tourist advertising by using technologies

Uso da alelopatia como alternativa de controle de plantas infestantes em citros.

A citricultura brasileira apresenta números expressivos que traduzem a grande importância econômica e social que a atividade tem para a economia do país. Nessa direção, este trabalho estuda alternativas de manejo e controle de plantas infestantes para a cultura dos citros, visando sua sustentabilidade e redução dos custos com insumos, sobretudo herbicidas, em pomares localizados nos solos dos Tabuleiros Costeiros, a partir da supressão da interferência da matovegetação pela ação alelopática de palhadas de coberturas vegetais (roçadas), tanto nativas como implantadas, avaliando sua eficiência e comportamento como auxiliares no controle do mato.PDF. 193_11