ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK, HUBUNGAN PELANGGAN (CUSTOMER RELATION) TERHADAP LOYALITAS KONSUMEN PADA YAMAHA VIXION NEW ADVANCE MELALUI KEPUASAN KONSUMEN DAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING DI KOTA SEMARANG

Currently widely companies vying for market share of existing, that is by improving and maintain the quality. This study aimed to determine the effect of product quality, the brand image, the customer relation on costumer loyalty of Yamaha vixion new advance by using customer’s satisfaction and trust as this study’s mediator variable (intervening). The sample of this study is taken using non probability sampling and this research hypothesis testing using the data of 134 respondents. Data were collected through questionare. This study uses maximum likelihood as an analysis method by using Amos program version 22.0. The analysis results show that the product quality, the brand image, and the customer relation have positive and significant impacts on consumers’ satisfaction. The customer’s satisfaction and trust have positive and signifikan impact on customer loyalty

PENGARUH STRATEGI PELAYANAN OUTLET DAN HUBUNGAN DENGAN OUTLET TERHADAP KINERJA SELLING-IN SERTA DAMPAKNYA TERHADAP KINERJA PEMASARAN (Studi : Outlet yang menjual Memory Card Sandisk di Semarang)

A good marketing performance showed a high level of sales, increasing the number of sales both in units of the product or in monetary units. The improved marketing performance marked also with good sales growth from year to year and higher growth than similar competitors and has a broad customer compared to previous years. This study aimed to analyze the influence of strategy and service outlets and outlet connection with the performance of selling-in and impact on the performance of marketing This study uses multiple linear regression analysis using SPSS. The population used is the customer's customer Buana Gemilang Creatindo Semarang in January-August 2014. The samples used were 100 people with sample selection techniques using non-probability sampling accidental sampling The results show that the strategy of influence on the performance and service outlets selling-in, relationships affect the performance of outlets selling-in, service strategy affect the performance of marketing outlets, outlets Relations affect the performance of selling-in, Performance selling-in effect on the performance of marketing, strategy service outlets and outlet connection directly influence the performance of marketing through selling-in performance

ANALISIS PENGARUH ADVERTISING DAN PUBLIC RELATIONS TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU (Studi pada Pengguna Produk Hijau The Body Shop Semarang)

This study aims to analyze the influences of advertising and public relations to purchase decision in green products through brand equity of The Body Shop’s Semarang customers. Advertising and public relations are the reasons which giving special value to customer in choosing green products which are already been a lifestyle in Semarang City. Non probability sampling was used for sampling. Data were collected from 130 respondents which were selected using criteria of judgement that should have been using green products from The Body Shop Semarang. Test method is a Maximum Likelihood analysis with AMOS program version 21.0 The results showed advertising and public relations variables directly giving positive and significantly influence brand equity variable. Brand equity variable directly giving positive and significantly influence purchase decisions variable. Then, both independent variables are giving positive influence to purchase decision variable of The Body Shop Semarang green products

ANALISIS PENGARUH KUALITAS PRODUK DAN KEMAMPUAN INOVASI TERHADAP MINAT BELI ULANG DENGAN DAYA TARIK PRODUK SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Parlour Café Semarang)

This study aims to determine how much influence the product quality and ability to make innovation with product interest as an intervening variable to the repurchase intention that can increase repurchase intention of Parlour Café Semarang customer. This study uses two independent variables are product quality and ability to make innovation, repurchase intention as the dependent variable and the product interest as an intervening variable. The population used in this study is that consumers who had visited Parlour Café Semarang. This research method using a non-probability sampling technique with accidental sampling method. Used as a sample of 100 respondents. Data obtained from the questionnaires were then processed and analyzed using SEM (Structural Equation Modeling) analysis through the AMOS program. The results showed that the product quality has a positive influence on repurchase intention; product quality has a positive influence on product interest; ability to make innovation has a positive influence on repurchase intention; ability to make innovation has a positive influence on product interest; and product interest have a positive effect on repurchase intention

PENGARUH KUALITAS LAYANAN, BRAND IMAGE, HARGA, dan KEPERCAYAAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus E-Commerce Berrybenka.com)

This study aims to analyze the influence of Service Quality, Brand Image, Price and Product Trust on purchasing decisions on Berrybenka.com e-commerce platform. These days, E-Commerce has became common thing in community, technological developments and facilities advances make this platform has growing demand in all market segments. From the start of its ease to the speed of E-commerce services into the spotlight of consumers. Quality of Service, Brand Image, Price and Products Trust are widely used as reference consumers in determines purchasing decisions, especially in the city of Semarang that is high sensitivity to a product. So in this study, want to discover how or what matters affect the Purchase Decision from consumers in the world of E-Commerce. In this study data were collected from 140 selected respondents who had made purchases on Berrybenka.com E-commerce platform. Analysis method with AMOS program. The results show that Quality of Service, Brand Image, Price has a positive and significant effect on Product Trust. Then, Product Confidence has a positive and significant effect on Purchase Decision

ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KLINIK KECANTIKAN COSMEDIC SEMARANG)

This research was conducted with the background on the phenomenon of the amount number of complaints. Increased number of complaints will lead to dissatisfied customer and will affect to customer loyalty. The purpose of this research is to determine the influence of product quality, service quality, and brand image in influencing customer satisfaction, in order to increase customer loyalty of Klinik Kecantikan Cosmedic’s Semarang customers. The research was conducted by taking samples using non probability sampling technique, which has ever visited and brought product/taking treatment in Klinik Kecantikan Cosmedic Semarang. The collection of data obtained from 150 customers of Klinik Kecanikan Cosmedic Semarang by filling questionnaire. Test method is a Maximum Likelihood analysis with Amos program version 21.0. The analysis showed that quality product, service quality, and brand image are giving positive and significant influence on customer satisfaction. As well as the quality product, service quality, and brand image are giving positive and significant influence on customer loyalty. And customer satisfaction is also giving positive and significant influence to customer loyalty

ANALISIS PENGARUH KUALITAS LAYANAN, FASILITAS, CITRA RUMAH SAKIT, KEPUASAN PASIEN DALAM RANGKA MENINGKATKAN LOYALITAS PASIEN (Studi Pada Pasien Rawat Inap RSUD Tugurejo Semarang)

The background of this research is the increasing number of complaints of inpatients, especially on the quality of services and facilities. The growing number of complaints leads to dissatisfaction and will affect patient loyalty. The purpose of this study is to determine the effect of service quality, facilities hospital image, patient satisfaction on the loyalty of RSUD Tugurejo’s Semarang inpatients. Technique that used in this research is Non-Probability Sampling with Purposive Sampling approach, which has ever used inpatient services of RSUD Tugurejo in 2016, who is appropriate to be a sample. The collection of data obtained through 182 inpatients, with the aim of knowing the responses of respondents on the variables studied by questionnaire tool, using Likert 1-10 scale. Data analysis and interpretation techniques using SEM (Structural Equation Modeling), according to the model developed in this study, the operation through Amos version 22.0 program. The results showed that service quality has a positive and significant effect on hospital image, service quality has a positive and significant effect on patient satisfaction, service quality has a positive and significant effect on patient loyalty. Facilitiy has a positive and significant effect on service quality, facilitiy has a positive and significant effect on hospital image, facilitiy has a positive and significant effect on patient satisfaction. Hospital image has a positive and significant effect on patient loyalty. Patient satisfaction has a positive and significant influence on patient loyalty

PENGARUH BRANDS DRIVERS TERHADAP PELAKU PERPINDAHAN TEMPAT BERKUMPUL DI KOTA SEMARANG DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Han’s kopi, Semarang)

The problem of this research begins when in big cities a lot of popping place cafe that is built according to the tastes and needs of young people. In the city of Semarang, the number of cafes suitable for hangout spread throughout the city, one of which is phenomenal Han's Coffee. Coffee Coffee Han on Kusumawardani Street, Pleburan Village. Facilities and menu Han's Coffee Semarang quite diverse, ranging from drinks, snacks and have a concept free of drugs and liquor, so no wonder Han's Coffee Semarang crowded from morning to night, let alone Han's Coffee Semarang open for 24 hours. The purpose of this study is to determine the effect of product, service quality, facilities and price on the displacement behavior. The method of this research is quantitative with the data instrument that got the questionnaire distributed to 100 respondents by using proportional random sampling technique, because the researcher divide the date on Tuesday (quiet) and crowded (Saturday) according to the proportion. The results of this study used multiple linear regression formula with the help of SPSS; product, service quality and facilities partially or simultaneously. Furthermore, the variables of facilities, prices and purchasing decisions partially to the movement of the gathering place. Product variables and quality of partial service are not migratory to the shifting place of assembly. Simultaneously the product variables, service quality, facilities, price and purchase decisions affect the movement of the gathering place

ANALISIS PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION DAN CUSTOMER VALUE TERHADAP CUSTOMER LOYALTY (Studi Pada Stove Syndicate Semarang)

This study aims to explain the impact of service quality and product quality to customer loyalty through customer satisfaction and customer value to customer loyalty at Stove Syndicate Semarang. This study uses a type of sampling in the form of non-probability sampling due to the complete population data is unknown, while the sampling method used in this research is purposive sampling , the sampling technique with particular consideration. The collection of data obtained from 150 customers Stove Syndicate Semarang by questionnaire consisting of closed questions with Likert scale 5. Data analysis techniques and interpretation are used to analyze the data according to the model developed in this study is a SEM (Structural Equation Modeling), which operated via AMOS ver 21.0. The results showed that customer satisfaction may mediate the relationship between quality of service and quality of product to customer loyalty shown by the positive and significant influence between variables in this study , as well as customer value on customer loyalty which also showed a positive influence and significant