CRM 2.0 and Mobile CRM: a framework proposal and study in European Recruitment Agencie

Companies are becoming more focused on customers and on new ways to approach them individually. Mobile technologies and Web 2.0 have been pushing companies to evolve in this area. This research is focused on the way Customer Relationship Management (CRM) systems are used, on a European level, by recruiting companies to assist candidates in finding a satisfactory job. A framework is presented to identify how CRM 2.0 and mCRM (mobile CRM) can help candidates to find jobs in a personalized way. A set of four hypotheses have been defined. To gain a better understanding of these CRM systems, the methodology used in the exploratory study was quantitative, employing a non-probabilistic sampling technique, with 35 recruiting agencies being studied. Results showed that the use of software in recruiting agencies is quite common and that CRM 2.0 is present in the vast majority of the studied companies. When it comes to mobile CRM, there's still much to be explored in this channel, as agencies focus their resources on Web 2.0, leaving this channel's great potential of mobile CRM unused.info:eu-repo/semantics/publishedVersio

Green Supply Chain Management

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Technology-enhanced learning: the introduction and use of information and communication of technology in special education

Small, modestly funded and resourced schools can be disadvantaged by limited access to information and communication technology (ICT). This chapter outlines a two-year project conducted in six small special schools located in metropolitan and rural communities. The project was designed to increase the participating schools’ ICT capabilities and promote the use of technology to deliver the curriculum in efficient and appealing ways to their students with a diversity of intellectual and behavioral difficulties. An ICT specialist supported the schools over the course of the project and promoted the introduction of Universal Design for Learning. At the conclusion of the project all schools had made notable gains in acquiring state-of-the-art technology. Teachers and students had become capable and enthusiastic users of hardware and a range of operating and educational software