Increasing the career choice readiness of young adolescents: an evaluation study

A career workshop that applies models of the Cognitive Information Processing Approach (Sampson, Reardon, Peterson, & Lenz, 2004) and incorporates critical ingredients (Brown and Ryan Krane, 2000) to promote the career choice readiness of young adolescents was developed and evaluated with 334 Swiss students in seventh grade applying a Solomon four group design with a three-month follow-up. Participants significantly increased their performance in terms of career decidedness, career planning, career exploration, and vocational identity. Implications for evaluation research and counselling practice are presented

A Psychodynamic View of Counseling Psychology

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/69032/2/10.1177_001100008000900114.pd

Apelos racionais e emocionais na propaganda de medicamentos de prescrição: estudo de um remédio para emagrecer Rational and emotional appeals in prescription drug advertising: study of a weight loss drug

A propaganda Direta ao Consumidor (DC) de medicamentos encoraja as pessoas a perguntar aos médicos por determinados medicamentos e tratamentos que requerem prescrição médica. Para aumentar o poder persuasivo, modelos de propaganda recomendam equiparar os apelos (racionais e/ou emocionais) à atitude do consumidor sobre o produto (cognitiva e/ou afetiva). Essa recomendação gera controvérsias no âmbito da propaganda DC. Apelos emocionais seriam sempre inadequados, embora freqüentemente utilizados, nesse tipo de propaganda. Devido à inexistência de evidência empírica sobre a perspectiva do consumidor, empreendeu-se um levantamento descritivo com objetivo de avaliar: i) os componentes da atitude sobre medicamentos; ii) a atitude e as intenções comportamentais frente a anúncios DC (um com apelos racionais e outro com apelos emocionais). Escolheu-se um medicamento de prescrição para emagrecer. Constatou-se atitude predominantemente cognitiva sobre o produto e atitude e intenção comportamental mais favorável frente a anúncio racional. Cognição negativa sobre o produto foi marcante, anulando o poder persuasivo de apelos emocionais.<br>The Direct-to-Consumer (DTC) advertising of medicines encourages people to ask doctors for certain medicines and treatments that require medical prescription. In order to enhance their persuasive power, advertising models recommend matching the appeals (rational and/or emotional) to the consumer's attitude (cognitive and/or affective) towards the product. This recommendation leads to controversies in the context of DTC advertising. Emotional appeals, although frequently used, would always be inadequate in that kind of advertising. In absence of empiric evidence of the consumer's perspective, a descriptive research was undertaken with the objective of evaluating: i) the components of the attitude toward medicines; ii) attitude and behavioral intentions in response to DTC ads (one appealing to reason and the other appealing to emotion). A prescription weight loss drug was chosen for this purpose. The results revealed a predominantly cognitive attitude toward the product and an attitude and behavioral intention more favorable to the rational ad. Negative cognition about the product played an outstanding role canceling the persuasive power of emotional appeals