PROBLEMATICS OF ENTERPRISE DEVELOPMENT IN THE ECONOMY OF KNOWLEDGE BASED ON LOGISTIC APPROACH

The theoretical approach of the knowledge economy to the development of the strategy of industrial enterprises on the basis of the logistical methodology are covered. The definition of strategy and strategic planning for the knowledge economy is presented. The process of strategy development is characterized and the algorithm of strategic planning of an industrial enterprise is proposed taking into account the knowledge economy

STRUCTURAL DECOMPOSING OF INNOVATIONS AND INVESTMENTS PROJECTS

The article is devoted to the study of the process of investing and planning innovative projects. A systematization of a variety of factors influencing business models and investment aspects of innovative investment projects in their stepwise (iterative) reflection is given. Specialattention is given to the classification of innovations, a matrix of types of innovations has been developed in the process of analysis. A conceptual framework for structuring innovation and investment activities has been proposed with the goal of generalized systematization of the stages and factors of structuring innovation and investment projects. The thesis on the systemic nature of open innovation is argued and principles for evaluating the effectiveness of innovative investment projects are proposed. In the course of the study, a model for the distribution of investment sources was developed, taking into account the planned rate of return

INVESTMENTS IN DEVELOPMENT OF SUPPLY CHAINS

The problems of investment in the development of supply chains are considered. The trends that are characteristic of investment processes in the industry are investigated, and problems of investing in the supply chain are highlighted, namely, the lack of a wellcoordinated partnership between the state and private business, underestimation of projects due to incomplete information about the characteristics of investment projects and underdeveloped investment assessment methodology. The authors confirmed the thesis that the development of investment in innovative solutions for supply chains is ensured by more active participation of stakeholders in the investment process

ЦИФРОВИЗАЦИЯ ПРОЕКТНОГО МЕНЕДЖМЕНТА В ГОСУДАРСТВЕННОМ И МУНИЦИПАЛЬНОМ УПРАВЛЕНИИ РОССИИ

Проектный менеджмент в государственном управлении является наиболее эффективной формой взаимодействия органов власти с населением. Необходимо создать предпосылки для формирования процесса самосовершенствования системы управления в субъектах РФ, способствующего поддержанию позитивного имиджа региона и страны в целом. Цифровизация выступает отличным механизмом внедрения проектного менеджмента в управление регионом на базе трансформации системы государственного управления, ориентирами которого становятся минимальный государственный аппарат, высокая скорость принятия решений, отсутствие посредников между человеком и его данными, что позволяет индивидуализировать решения жизненных ситуаций граждан в системе «государство как платформа», которая постулируется в концепции Центра стратегических разработок начиная с 2017 года. Проектный менеджмент конкретизирует метафору «государство как платформа» в процессе цифровой трансформации оказания государственных услуг, контрольно-надзорной деятельности и принятия управленческих решений

ИНВЕСТИЦИИ В ИННОВАЦИОННЫЕ ЛОГИСТИЧЕСКИЕ ТЕХНОЛОГИИ

The problems of investment in the development of supply chains are considered. The trends that are characteristic of investment processes in the industry are investigated, and problems of investing in the supply chain are highlighted, namely, the lack of a wellcoordinated partnership between the state and private business, underestimation of projects due to incomplete information about the characteristics of investment projects and underdeveloped investment assessment methodology. The authors confirmed the thesis that the development of investment in innovative solutions for supply chains is ensured by more active participation of stakeholders in the investment process.Рассмотрена проблематика инвестирования в развитие цепей поставок, приведены тенденции, характерные для инвестиционных процессов в отрасли, и выделены проблемы инвестирования в цепи поставок, а именно, отсутствие слаженного партнерства государства и частного бизнеса, недооценка проектов по причине неполноты информации о характеристиках инвестиционных проектов и неразвитость методологии оценки инвестиций. Основой развития инвестирования в инновационные решения для цепей поставок является более активное участие стейкхолдеров в инвестиционном процессе

DIGITALIZATION OF LOGISTICS HUBS AS A COMPETITIVE ADVANTAGE

The article reveals the concept of a logistics unit, logistics and digital hubs. It is considering the possibility of combining the Northern Sea and New Silk Way sections into a single system on the territory of the Russian Federation. The authors investigated the ways of digitalization of the logistics block of the NSR – NSW with the subsequent creation of a virtual space for the control and redistribution of trade throughout the Russian Federation. The concept of a digitalized logistics block is considered from the point of view of a potentially beneficial project for Russia to collect statistical data and accelerate international transport by instantly redistributing routes

CALCULATION OF THE DIGITAL TWIN OF THE SALES FUNNEL

Commercial activity has always been influenced by the competitive environment and its spread to the online space is the next stage of development and a defining trend for the nearest time horizon. The changes in the business landscape influenced by COVID19 pose new challenges for marketers and entrepreneurs. It is necessary to use the forced sharp increase in online interaction with consumers. The course towards the digital economy determines the use of scientific, mathematical methods to optimize the target indicators of economic activity. These global shifts in business interactions are generating innovative tools for measuring business results and transforming old practices to meet new market realities. This is the basic condition for the sustainability of doing business in any industry. This study is devoted to the development of a theoretical description of the process of multi-stage interaction with a consumer pool. To solve this problem, a mathematical model has been developed, the basis of which is digital information interaction, starting from the stage of determining the target audience and ending with the complete completion of a commercial transaction. This article presents the results of modeling sales funnel, as the basis for the software of a modern market analyst, using a cross-system approach. In contrast to the classical sales funnel, the presented algorithms allow using the multidimensional conversion funnel not only for assessing business results for the reporting period. Thanks to the flow of model arguments in real time, it becomes possible to optimize the business process by moving to the concept of leading economic indicators.In practice, this means the ability to implement effective business planning on digital platforms. The arguments of the mathematical model are Internet statistics, the dynamics of consumer preferences, the history of the business process accumulated in the big data system. At the same time, the means of queuing theory, differential calculus, economic and mathematical modeling are involved, based on indicators such as KPI (Key Performance Indicators), CTR (click-through rate), CR (Conversion rate). This made it possible to formulate the concept of a digital twin of a commercial process and its transformation, convenient for practical applications, into a conversion funnel for embedding into algorithms implemented on a computer

ЦИФРОВИЗАЦИЯ ПРОЕКТНОГО МЕНЕДЖМЕНТА В ГОСУДАРСТВЕННОМ И МУНИЦИПАЛЬНОМ УПРАВЛЕНИИ РОССИИ

Проектный менеджмент в государственном управлении является наиболее эффективной формой взаимодействия органов власти с населением. Необходимо создать предпосылки для формирования процесса самосовершенствования системы управления в субъектах РФ, способствующего поддержанию позитивного имиджа региона и страны в целом. Цифровизация выступает отличным механизмом внедрения проектного менеджмента в управление регионом на базе трансформации системы государственного управления, ориентирами которого становятся минимальный государственный аппарат, высокая скорость принятия решений, отсутствие посредников между человеком и его данными, что позволяет индивидуализировать решения жизненных ситуаций граждан в системе «государство как платформа», которая постулируется в концепции Центра стратегических разработок начиная с 2017 года. Проектный менеджмент конкретизирует метафору «государство как платформа» в процессе цифровой трансформации оказания государственных услуг, контрольно-надзорной деятельности и принятия управленческих решений

DEVELOPMENT OF METHODICAL APPROACH TO AN ASSESSMENT OF INTERESTS OF STAKEHOLDER SMART SUPPLY CHAINS

Attention growth to management of chains of deliveries has caused search of new ways of improvement of logistic processes. At the same time the question of a role of the theory of stakeholders in formation and maintenance of chains of deliveries was staticized. The main attention of the concept of interested parties of rather logistic processes has concentrated on the main points of decision-making in a choice of routes for transportation of freights. In article the methodical approach developed by authors to the analysis of extent of influence of interests of stakeholders in management of chains of deliveries within digital transformation of logistics is considered. For a choice of optimum option of transportation of the freights, most realizing the transport capacity of Russia, authors have taken as a basis A. Garrison's fundamental approach, allowing to develop methodical approach to an assessment of interests of stakeholders of the international logistic knot of the country. The circle of the stakeholders (interested parties) involved in process of decision-making on a choice of an optimum route at implementation of transportation of freights is created. The main transnational corridors of transportation of goods from the People's Republic of China in the European Union and criteria by which it is possible to carry out their assessment for a choice of the most acceptable are defined. Methodical approach to an assessment of degree of compliance of routes to certain criteria according to interests of stakeholders is developed. Comparison of criteria among themselves, and also an assessment of their influence in each option of transportation have shown as far as interests of stakeholders of chains of deliveries differ. The hierarchy of the importance of each criterion for the described routes of transportation taking into account interests of stakeholders of chains of deliveries is created. The conclusion is drawn that the main factor in transportation of goods when using capacities of Russia is time. This criterion plays a significant role at a route choice, however at the high cost and insufficient reliability such route will concede in most cases to competitors. Proceeding from it, attraction of opportunities and advantages which can provide other options, becomes quite expedient. Thus, harmonization of the relations of stakeholders is reduced uniting their interests of rather allocated options of transportations on development of Russia as the international logistic knot and to show, what economic benefits they can receive from this interaction

РАСЧЕТ ЦИФРОВОГО ДВОЙНИКА ВОРОНКИ ПРОДАЖ

Commercial activity has always been influenced by the competitive environment and its spread to the online space is the next stage of development and a defining trend for the nearest time horizon. The changes in the business landscape influenced by COVID19 pose new challenges for marketers and entrepreneurs. It is necessary to use the forced sharp increase in online interaction with consumers. The course towards the digital economy determines the use of scientific, mathematical methods to optimize the target indicators of economic activity. These global shifts in business interactions are generating innovative tools for measuring business results and transforming old practices to meet new market realities. This is the basic condition for the sustainability of doing business in any industry. This study is devoted to the development of a theoretical description of the process of multi-stage interaction with a consumer pool. To solve this problem, a mathematical model has been developed, the basis of which is digital information interaction, starting from the stage of determining the target audience and ending with the complete completion of a commercial transaction. This article presents the results of modeling sales funnel, as the basis for the software of a modern market analyst, using a cross-system approach. In contrast to the classical sales funnel, the presented algorithms allow using the multidimensional conversion funnel not only for assessing business results for the reporting period. Thanks to the flow of model arguments in real time, it becomes possible to optimize the business process by moving to the concept of leading economic indicators.In practice, this means the ability to implement effective business planning on digital platforms. The arguments of the mathematical model are Internet statistics, the dynamics of consumer preferences, the history of the business process accumulated in the big data system. At the same time, the means of queuing theory, differential calculus, economic and mathematical modeling are involved, based on indicators such as KPI (Key Performance Indicators), CTR (click-through rate), CR (Conversion rate). This made it possible to formulate the concept of a digital twin of a commercial process and its transformation, convenient for practical applications, into a conversion funnel for embedding into algorithms implemented on a computer.Коммерческая деятельность всегда испытывала воздействие конкурентной среды, и онлайн-торговля является следующей ступенью развития и определяющим трендом на ближайшее время. Произошедшие под влиянием COVID-19 изменения в бизнес-ландшафте ставят перед маркетологами и предпринимателями новые задачи. Необходимо использовать вынужденный резкий рост онлайн-взаимодействия с потребителями. Курс на цифровую экономику обуславливает применение научных, математических методов для оптимизации целевых показателей экономической деятельности. Такие глобальные перемены в бизнес-взаимодействии порождают инновационные инструменты для оценки результатов коммерции и трансформируют прежние методики для соответствия новым реалиям рынка. Это является базовым условием устойчивости ведения бизнеса в любой отрасли. Настоящее исследование посвящено разработке теоретического описания процесса многоступенчатого взаимодействия с потребительским пулом. Для решения задачи формализации данного процесса разработана математическая модель, основу которой составляет информационное цифровое взаимодействие от этапа определения целевой аудитории до полного завершения коммерческой сделки.В предлагаемой статье изложены результаты работы по моделированию sales funnel как основы программного обеспечения современного аналитика рынка с применением кросс-системного подхода. В отличие от классической sales funnel, представленные алгоритмы позволяют использовать многомерную conversion funnel не только для оценки результатов работы бизнеса за отчетный период: благодаря потоку аргументов модели в режиме реального времени становится возможным оптимизировать коммерческий процесс за счет перехода к концепции опережающих экономических показателей.На практике это означает возможность реализации на цифровых платформах эффективного планирования коммерческой деятельности. Аргументами математической модели служат интернет-статистика, динамика потребительских предпочтений, история бизнес-процесса, аккумулированная в системе больших данных. При этом задействованы средства queuing theory, дифференциального исчисления, экономико-математического моделирования с опорой на такие показатели, как KPI (Key Performance Indicators), CTR (click-through rate), CR (Conversion rate). Это позволило сформулировать концепцию цифрового двойника коммерческого процесса. Нами разработаны математические формализмы, удобные для практических приложений. Это позволяет обеспечить приемлемую для программирования на ЭВМ реализацию алгоритмов, описывающих conversion funnel