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3 research outputs found
A Cross National Assessment of Prospects’ Responses to Non-Comparative, Comparative, and Negative Comparative Print Messages
Author
-O'Malley KL Petti
C Droge
+12 more
C Pechmann
CW Lamb Jr.
GW Zinkhan
JC Rogers
KE James
M Etgar
S Merritt
S Petrevu
SB Ash
SH Surlin
TE Barry
WR Swinyard
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2015
Field of study
No full text
Crossref
The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery
Author
Barbara L Andersen
Barbara L Andersen
+17 more
Charles S Gulas
Jaideep Sengupta
James Mark Mayer
Joan Meyers-Levy
Joan Meyers-Levy
Kim Fam
Lawrence C Soley
Michael S Latour
Plamen Peev
Rajeev Batra
Reichert
Reichert
Sanjay Petrevu
Tom Reichert
Tom Reichert
Tom Reichert
Yong Zhang
Publication venue
'Elsevier BV'
Publication date
01/01/2015
Field of study
No full text
Crossref
Cosmopolitan consumers as a target group for segmentation
Author
A Anderson
A Appadurai
+131 more
A Bird
A Ferrara
A Linklater
Adamantios Diamantopoulos
AL Drolet
B Kogut
B Santos
BD Keillor
BS Turner
C Bean
C Hines
C Thompson
C Thompson
C Walker
C-S Wong
CA Cialdini
CV Dimofte
D Crowne
D Harvey
D Hiebert
D Holt
D Holt
D Sampson
DA Cole
DJ Web
DL Alden
DL Alden
DR Lichtenstein
DW Gerbing
E Carmines
E Jaffe
F Pichler
G Balabanis
G Balabanis
G Mathews
G Punj
G Walsh
G Walsh
H Baumgartner
H Cannon
H Cannon
J Haubert
J Nunally
J Ray
J Urry
JB MacQueen
JB Steenkamp
JB Steenkamp
JB Steenkamp
JB Steenkamp
JB Steenkamp
JB Steenkamp
JB Steenkamp
JC Anderson
JC Usunier
JG Klein
JP Liefeld
JS Armstrong
Judy A Siguaw
K Law
K Schoefer
KL Keller
L Hu
L Martens
M Caldwell
M Cleveland
M Cleveland
M Cleveland
M Cleveland
M Featherstone
M Featherstone
M Fishbein
M Regev
M Yeĝenoĝlu
MB Beverland
MB Brewer
MF Maute
MK Lindell
N Besnier
N Donthu
N Long
N Reynolds
N Zhou
NA Morgan
O Levy
P Bourdieu
P Riefler
Petra Riefler
PM Podsakoff
PM Simpson
PS Raju
PT Costa Jr.
R DeVellis
R Fine
R Netemeyer
R Tourangeau
RH Turner
RK Merton
RL Tung
RP Bagozzi
RW Belk
S Askegaard
S Beckmann
S Brickson
S Lash
S Lohr
S Petrevu
S Samiee
S Samiee
SA Grier
SB MacKenzie
SJ Chang
SJ Heine
SJ Yoon
SR Porter
T Shimp
T Skrbis
T Suh
TL Childers
U Beck
U Beck
U Beck
U Beck
U Hannerz
V Roudometof
WO Bearden
WR Dillon
WW Donner
Y Soysal
YK Sekhon
YK Sekhon
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref