5 research outputs found
Experience-centric branding: challenges and advancing a new mantra for corporate brand governance
- Author
- A Helkkula
- B Loeffler
- B Merrilees
- B Merrilees
- B Merrilees
- B Merrilees
- Bill Merrilees
- C Baumgarth
- C Helm
- C Prahalad
- D Grewal
- D Knapp
- D Miller
- J Barlow
- J Brakus
- J Fitzgerald
- J Foster
- J Minkiewicz
- J-N Kapferer
- K Keller
- L Muzellec
- L Muzellec
- L Zomerdijk
- M Anees-ur-Rehman
- M Kay
- M Urde
- M Urde
- M Urde
- MJ Hatch
- N Ind
- P Klaus
- P Verhoef
- S M’zungu
- S M’zungu
- S M’zungu
- S Schembri
- S Vargo
- SAP
- T Fernandes
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textFinding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
- Author
- A Bargeheh
- A Dubois
- A Gilmore
- AG Woodside
- B Merrilees
- C Baumgarth
- D Roy
- DM Gardner
- H Forsman
- H Reijonen
- HY Wong
- HY Wong
- J Bell
- J Gromark
- J Ojasalo
- K Eisenhardt
- M Hingley
- M Spence
- M Urde
- M Urde
- Michelle Renton
- MJ Gehlhar
- MJ Kay
- MS Glynn
- P Temporal
- R Mitchell
- Richard James E
- S Bresciani
- S Guercini
- S Hirvonen
- Sally Davenport
- SC Morrish
- SDM M’zungu
- T Abimbola
- Urs Daellenbach
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textThe progression of brand orientation literature in twenty years: A systematic literature review
- Author
- A O’Cass
- AK Kohli
- AM Degeratu
- B Merrilees
- B Ramaseshan
- B Schmitt
- BP Shapiro
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Burmann
- C King
- C Lackman
- C Simoes
- D Miller
- D Teece
- E Wallace
- EW Keller
- F Apaydin
- G Gavetti
- G Hankinson
- G Liu
- H Hakala
- H Reijonen
- H Reijonen
- H Reijonen
- H Schmidt
- H Stride
- Ho Yin Wong
- HY Wong
- HY Wong
- HY Wong
- HY Wong
- HY Wong
- IA Gisip
- J Balmer
- J Baxter
- J Evans
- J Gromark
- J Gromark
- J Keränen
- J Napoli
- JC Narver
- JO Whitney
- K Atuahene-Gima
- K Bridson
- K Bridson
- L Dahlander
- LJ Harrison-Walker
- LJ Harrison-Walker
- M Anees-ur-Rehman
- M Chovancová
- M Rahman
- M Reid
- M Scammell
- M Urde
- M Urde
- M Urde
- M Urde
- MA Hitt
- MC Cant
- MJ Louro
- MJ Matanda
- ML Santos-Vijande
- Mokter Hossain
- MT Ewing
- Muhammad Anees-ur-Rehman
- N Ahmad
- N Nedergaard
- O Otubanjo
- P Hankinson
- P Hankinson
- P Hankinson
- R Casidy
- R Casidy
- R Casidy
- R Casidy
- R Chen
- R Deshpande
- R Huang
- R Rentschler
- R Voola
- RC Mulyanegara
- RC Mulyanegara
- RC Mulyanegara
- RE Wilkes
- RI Gyrd-Jones
- S Azizi
- S Hirvonen
- S Hirvonen
- S Joshi
- S M’zungu
- SD M’zungu
- SI Park
- T Laukkanen
- T Levitt
- T Mainela
- T Qiu
- W Wymer
- Y Huang
- YT Huang
- Z Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textRestoring luxury corporate heritage brands: From crisis to ascendency
- Author
- A Blombäck
- AK Thompson
- AM Fionda
- B Merrilees
- Bill Merrilees
- BT Hudson
- BT Hudson
- C Baumgarth
- C Helm
- C Jevons
- CM Moore
- CM Moore
- CM Moore
- D Aaker
- D Miller
- D Miller
- D Miller
- D Miller
- Dale Miller
- G Christodoulides
- G Moore
- GE Harlow
- GF Heydt
- Holly Cooper
- J Loring
- J Purtell
- J Zapata
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JN Kapferer
- KL Keller
- KL Keller
- KP Wiedmann
- KW Miller
- L de Chernatony
- M Beverland
- M Beverland
- M Beverland
- M Beverland
- M Burghausen
- M Burghausen
- M Parsons
- M Patton
- M Reyneke
- M Rhee
- M Tadajewski
- M Urde
- M Urde
- M Urde
- MA Johnson
- MT Ewing
- N Alexander
- N Alexander
- N Alexander
- N Capon
- PN Golder
- R Koch
- RA Fullerton
- S Thomas
- SA Greyser
- SC Hollander
- SC Hollander
- SDM M’zungu
- T Clarke
- T Mahoney
- TH Witkowski
- TW Leigh
- V Steele
- VD Treux
- WL Neuman
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textKill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
- Author
- A Goldfarb
- A Rangaswamy
- AD Shocker
- AJ Hillman
- AK Gupta
- ASC Ehrenberg
- B Loken
- BA Mellers
- BC Cohen
- BM Staw
- BR Barringer
- C Fombrun
- C Park
- C Styles
- CC Nielson
- CE Caroll
- CJ Simon
- CK Prahalad
- CP Kirk
- CS Park
- CW Park
- D DeiVecchio
- D Iacobucci
- D Miller
- D Miller
- D Travis
- DA Aaker
- DA Aaker
- DA Aaker
- DB Jemison
- DC Hambrick
- DC Hambrick
- DC Hambrick
- DJ MacInnis
- DR John
- E Diener
- EM Rogers
- F Karakaya
- F Stahl
- FA Carrillat
- FR Dwyer
- G Biedenbach
- G Carlsson
- G Zaltman
- GJ Avlonitis
- GJ Avlonitis
- GJ Avlonitis
- GS Day
- H Hagtvedt
- H Mather
- HY Hung
- I Goll
- J Barney
- J Child
- J Child
- J Kim
- J Marconi
- J Pfeffer
- J Pfeffer
- J Yan
- JG Michel
- JH Brown
- JM Bryson
- JMT Balmer
- JP Forgas
- JP Walsh
- JR Kimberly
- JS Bain
- JS Harrison
- JS Harrison
- JW Dean Jr
- JW Fredrickson
- JW Fredrickson
- K Bawa
- K Lancaster
- K Wertime
- KL Ailawadi
- KL Keller
- KL Keller
- KL Keller
- KM Eisenhardt
- KM Eisenhardt
- L Capron
- L Festinger
- L Finskud
- L Fong-Sheng Wang
- LR Beach
- M Gobe
- M Mikulincer
- M Morrin
- M Petromilli
- M Thomson
- MA Carpenter
- MA Hitt
- ME McCombs
- MF Wiersema
- MP Cunha
- MS Davis
- MS Yadav
- MT Hannan
- N Kumar
- N Rajagopalan
- N Schwarz
- NA Morgan
- NM Vyas
- P Dacin
- P Kotler
- P Kotler
- PC Godfrey
- Purvi Shah
- R Ahluwalia
- R Amit
- R Bordley
- R van Hoek
- R Varadrajan
- R Weckles
- RE Freeman
- RH Fazio
- RJ Arend
- RL Priem
- RN Taylor
- RS Lazarus
- RT Clemen
- S Finkelstein
- S Kekre
- S Kiousis
- S Laforet
- S Luxton
- S Maitlis
- S Yamak
- SA Einwiller
- SC Schneider
- SD Hunt
- SD Hunt
- SD Hunt
- SD M’zungu
- SJ Carlotti Jr
- SM Chown
- T Donaldson
- T Hennig-Thurau
- T Meyvis
- TJ Madden
- TJ Rowley
- TL Saaty
- TL Saaty
- TM Jones
- V Mahajan
- V Srinivasan
- VM Papadakis
- WD Wells
- WG Wagner
- WQ Judge
- Z Shapira
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
