5 research outputs found
Customer Perceived Value in B2C Service Industries: A Higher-order, Formative Factor Structure
Two-sided effects of customer participation: roles of relationships and social-interaction values in social services
From retail innovation and image to loyalty: moderating effects of product type
This study aims to analyse value-satisfaction-loyalty relationships in retailing by examining the contribution of image and innovation and understanding value as a multidimensional construct. Furthermore, to identify possible differences in these relationships the moderating effect of the type of product marketed in the store is examined. On a sample of 820 customers from four types of stores, SEM methodology and multigroup analysis were applied. The results confirm that image has more influence than innovation on the dimensions of value and that entertainment and excellence are the main antecedents of satisfaction. Some relationships have also been found in which the type of product marketed in the store has a moderating effect