Digital transformation and possession attachment: examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies

A significant body of research has examined the importance of material possession attachment and its influence on consumer behavior. Critical questions, however, remain with regard to the extent to which, and if at all, consumers form instantaneous possession attachment in electronic commerce. In this research, we conducted one quasi-experimental field study and one scenario-based online experiment to examine the endowment effect (EE) for digital services. The current findings demonstrate that consumers become instantaneously attached to and are reluctant to give up digital services once they have obtained them. Two main explanations of the EE in electronic commerce are investigated. Critically, the results show that the psychological processes underlying the effect differ between utilitarian and hedonic digital services. Proprietary feelings towards utilitarian digital services occur due to loss aversion, whereas proprietary feelings towards hedonic digital services reflect the consumer's conscious self-relatedness to the digital service

When search engines stopped being human: menu interfaces and the rise of the ideological nature of algorithmic search

Algorithmic search is entangled with a positivist ideology biased towards the assumption that neutrality can only be provided when search is performed by computational processes while shielded from human agencies. This article critically examines the ideological nature of algorithmic search, by showing how, between the mid-1970s and late-1980s, long before the birth of algorithmic search by search engines in the 1990s, a transformation from human interfaces to menu interfaces in online search helped encourage and normalise algorithmic ideology at the expense of a more humanistic ideology of search connected to library traditions. Based on a study of a broad corpus of archival materials in which online search appeared as a central object of description and discussion, it argues that the rise of menu interfaces in the 1980s encouraged the positivist nature of algorithmic search by decoupling a democratic service function at the front-end from the editorial function in the back-end, and by discouraging the use of human selection power and intellectual labour in the search process