Nespresso: Branding the "Ultimate Coffee Experience"

In December 2010, Nespresso, the world’s leading brand of premium-portioned coffee, opened a flagship “boutique” in Sydney’s Pitt Street Mall. This was Nespresso’s fifth boutique opening of 2010, after Brussels, Miami, Soho, and Munich. The Sydney debut coincided with the mall’s upmarket redevelopment, which explains Nespresso’s arrival in the city: strategic geographic expansion is key to the brand’s growth. Rather than panoramic ubiquity, a retail option favoured by brands like McDonalds, KFC and Starbucks, Nespresso opts for iconic, prestigious locations. This strategy has been highly successful: since 2000 Nespresso has recorded year-on-year per annum growth of 30 per cent. This has been achieved, moreover, despite a global financial downturn and an international coffee market replete with brand variety. In turn, Nespresso marks an evolution in the coffee market over the last decade

‘There’s nothing wrong with the picture’: representations of diversity through cultural branding

© The Author(s) 2019. To attract consumers ever more distracted and dispersed, and achieve cultural resonance, brand advertisers increasingly speak to discourses of diversity. These representations are often contentious, particularly when they refer to certain aspects of contemporary identity politics. As these controversies play out on social media such as Facebook, they reveal key insights into branding today: the discursive volatility that shadows representations of diversity, asymmetries of communicative power between brands and consumers in online discussions and the extent to which representations of diversity are rendered more or less divisive depending on their proximity to already existing anxieties and/or resistance. This article contextualises this interplay through three Australian brand campaigns from late 2015 to early 2016 and shows how social media further problematise what was an already dynamic, tense and dialectical relationship between consumers and brands

"Lundy's hard work": branding, biodiversity and a "unique island experience"

Over the last 15 years, the island of Lundy has become increasingly associated with important conservation projects, particularly in regards to its biodiversity. At the same time, the island’s appeal continues to be channeled through a well-worn discourse of ‘untouched’, ‘unspoiled’ islandness – or a generic charm that is popularly attributed to small islands (Grydehoj, 2008). This article shows that this perception is highly misplaced, and fails to take stock of the considerable effort that goes into managing Lundy. If anything, Lundy’s growing profile constitutes effective place branding (Anholt, 2008), whereby various stakeholders strive towards a cohesive and coherent strategy. This article considers the history of Lundy as well as decisions made by seminal individuals and organisations, particularly the Landmark Trust, and shows that Lundy’s management carefully acknowledges tourism opportunities and environmentalist objectives. The Lundy brand is thus an ideal example of small-island branding in the 21st Century as its marketing both acknowledges and incorporates principles of sustainable development

Health education and the control of urogenital schistosomiasis: assessing the impact of the Juma na Kichocho comic-strip medical booklet in Zanzibar

Endeavours to control urogenital schistosomiasis on Unguja Island (Zanzibar) have focused on school-aged children. To assess the impact of an associated health education campaign, the supervised use of the comic-strip medical booklet Juma na Kichocho by Class V pupils attending eighteen primary schools was investigated. A validated knowledge and attitudes questionnaire was completed at baseline and repeated one year later following the regular use of the booklet during the calendar year. A scoring system (ranging from 0.0 to 5.0) measured children's understandings of schistosomiasis and malaria, with the latter being a neutral comparator against specific changes for schistosomiasis. In 2006, the average score from 751 children (328 boys and 423 girls) was 2.39 for schistosomiasis and 3.03 for malaria. One year later, the score was 2.43 for schistosomiasis and 2.70 for malaria from 779 children (351 boys and 428 girls). As might be expected, knowledge and attitudes scores for schistosomiasis increased (+0.05), but not as much as originally hoped, while the score for malaria decreased (-0.33). According to a Kolmogorov-Smirnov test, neither change was statistically significant. Analysis also revealed that 75% of school children misunderstood the importance of reinfection after treatment with praziquantel. These results are disappointing. They demonstrate that it is mistaken to assume that knowledge conveyed in child-friendly booklets will necessarily be interpreted, and acted upon, in the way intended. If long-term sustained behavioural change is to be achieved, health education materials need to engage more closely with local understandings and responses to urogenital schistosomiasis. This, in turn, needs to be part of the development of a more holistic, biosocial approach to the control of schistosomiasis

Capital structure and stock returns: Evidence from an emerging market with unique financing arrangements

We investigate capital structure dynamics in a unique financing environment where (1) we avoid the complex tax environments faced by previous studies and where (2) firms rely primarily on bank loans rather than the public debt market.Consistent with recent empirical evidence, we find that stock returns are a first-order determinant of capital structure. Firms show some tendency to rebalance towards their target capital structure. However, the impact of stock returns dominates the effects of rebalancing. We also find that firm\u27s stock returns induce some corporate issuing activity, and managers use issuing activity to counteract some of the mechanistic effects of stock returns

Challenges for Malaria Elimination in Zanzibar: Pyrethroid Resistance in Malaria Vectors and Poor Performance of Long-Lasting Insecticide Nets.

Long-lasting insecticide treated nets (LLINs) and indoor residual house spraying (IRS) are the main interventions for the control of malaria vectors in Zanzibar. The aim of the present study was to assess the susceptibility status of malaria vectors against the insecticides used for LLINs and IRS and to determine the durability and efficacy of LLINs on the island. Mosquitoes were sampled from Pemba and Unguja islands in 2010--2011 for use in WHO susceptibility tests. One hundred and fifty LLINs were collected from households on Unguja, their physical state was recorded and then tested for efficacy as well as total insecticide content. Species identification revealed that over 90% of the Anopheles gambiae complex was An. arabiensis with a small number of An. gambiae s.s. and An. merus being present. Susceptibility tests showed that An. arabiensis on Pemba was resistant to the pyrethroids used for LLINs and IRS. Mosquitoes from Unguja Island, however, were fully susceptible to all pyrethroids tested. A physical examination of 150 LLINs showed that two thirds were damaged after only three years in use. All used nets had a significantly lower (p < 0.001) mean permethrin concentration of 791.6 mg/m2 compared with 944.2 mg/m2 for new ones. Their efficacy decreased significantly against both susceptible An. gambiae s.s. colony mosquitoes and wild-type mosquitoes from Pemba after just six washes (p < 0.001). The sustainability of the gains achieved in malaria control in Zanzibar is seriously threatened by the resistance of malaria vectors to pyrethroids and the short-lived efficacy of LLINs. This study has revealed that even in relatively well-resourced and logistically manageable places like Zanzibar, malaria elimination is going to be difficult to achieve with the current control measures

Antibodies against Merozoite Surface Protein 1 and 2 in Sudanese children

Background: Malaria is a serious childhood disease causing high morbidity and mortality despite control measures. Immunological control against malaria was initiated early, and immunity acquired by children in endemic areas, which is age and exposure dependant, differs in different endemic settings. The objective of the study was to determine antibodies against Merozoite surface protein-1 (MSP-I) and Merozoite surface protein-2 (MSP-2), and to determine their relation to the age of Sudanese children. Methodology: The study was descriptive, cross-sectional, conducted in Khartoum Children Emergency Hospital (KCEH). 150 children with positive blood films for P. falciparum malaria were classified according to age, and a blood sample was taken from each one, and tested for antibodies against MSP-I and MSP-2. Results: Antibodies to MSP-I and MSP-2 were 46% and 42% respectively. Sero-positivity and sero-negativity for both antigens were 26.6% and 42.7% respectively. Seropositivity to either MSP2 or MSP1antigen alone was present in 18.7% and 12% of patients respectively. High seropositivity (52.9%) was found in the age group 12-15 years of age. Conclusion: MSP-1 and MSP-2 antibodies in Sudanese children according to this study were age dependant, and findings were similar to what had been reported in some African countries.Key words: P. falciparum malaria, MSP-I, MSP-2