PRODUCT AESTHETICS AND CREATIVITY

Abstract: Aesthetics is one of the most significant features in product design which can influence the success of product in the future marke

Product Aesthetics and Creativity

Aesthetics is one of the most significant features in product design which can influence the success of products in the future market (Bloch, 1995; Herr, 2000). However the nature of beauty and attraction is still unknown and many designers are unable to objectively judge how their designs will be perceived by consumers in the market (Crilly et al., 2009). We suspect that one significant reason is the lack of a precise and comprehensive pattern of aesthetics which can improve confidence about the future interpretation of final product form. To fill this gap some previous research has been done by expert design researchers (Khalid and Helander, 2006). However, it seems that the real practical solutions to achieve the aesthetic perfection and also creativity, as an important part of aesthetics, have not been proposed yet. One of the most effective approaches in this field is to investigate the fundamental facts and their impact on the final gestalt

Measuring Aesthetic in Design

Measuring aesthetics as a substantial part of design has not been considerably developed yet due to its qualitative nature. This research aims to develop a capable system in order to measure the defined qualities of aesthetics. This process is achieved by conducting design experiments in which eye-tracking technology is used as an objective tool to quantify the major qualities of beauty. The results of the experiments confirm the potential of using this approach in order to reach the ultimate model of aesthetic measurement

Measuring Aesthetic in Design

Measuring aesthetics as a substantial part of design has not been considerably developed yet due to its qualitative nature. This research aims to develop a capable system in order to measure the defined qualities of aesthetics. This process is achieved by conducting design experiments in which eye-tracking technology is used as an objective tool to quantify the major qualities of beauty. The results of the experiments confirm the potential of using this approach in order to reach the ultimate model of aesthetic measurement

Regulation of Cell-Based Therapies in Europe: Current Challenges and Emerging Issues

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