The Concept of the Luxury Branding in Samsung Galaxy S6 Edge Series Through Triadic Modes of Sign

This thesis mainly deals with the iconisation of signs and naturalisation process in order to reveal the way Samsung Galaxy S6 Edge is naturalised as a luxury product. This thesis also involves analysis of the luxury branding concept through the analysis of a product which conceptualises its advertisement using the concept of luxury identifiers. The focus of the writer's analysis is the advertisements themselves as the writer will use the triadic modes of signs, naturalisation process, and the concept of luxury identifiers which also involves process of signification, and metaphor in its analysis. Those theories will help the writer in analysing the meaning of the advertisement first, and then figure out the aim of the luxury branding strategy in the product, then figure out how the expressions are used in the luxury concept of advertisement. The writer analyses the advertisement of Samsung Galaxy S6 Edge which was published in 2015. From the analysis, the writer found out that the luxury branding strategy of Samsung Galaxy S6 Edge utilises naturalisation process to naturalise the luxury identity of Samsung Galaxy S6 Edge which is a masstige product. Using that as a basis, the expressions in the advertisement focus on selling the idea that Samsung Galaxy S6 Edge is a luxury product which is an innovative idea designed for professionals and to display superiority within the social group. Samsung Galaxy S6 Edge aims to provide the user with a display of social superiority within the social group through the consumption of Samsung Galaxy S6 Edge. In that regards, the user will be seen as a person who is wealthy, stand out in terms of taste, and a professional who is fully aware of the technology

A Company Profile for Ibis Surabaya City Center Hotel

Company profile is a description of the company history, resources, structure, performance, and reputation. Therefore, company profile is very important for the hotel and it also plays an important role for business communication because it provides the useful information of the hotel that can help the employees to get the product knowledge about the hotel. Also, it will help the customers when they want to stay in the hotel. As we know, ibis Surabaya City Center Hotel did not have the written company profile that can be very useful for the hotel. Therefore, ibis has to make the company profile for the hotel. By having the company profile, the hotel can attract new customers because many people will see the profile of the hotel. Moreover, this company profile will make an impact on the sales of the hotel because it is related with the promotion of the hote

Swearwords Used by Gangsters in the “Alpha Dog” Movie

Many people assume that swearwords is a rude word and should be avoided. Those words are used to insult, to curse, to offend or to mock at something when the speaker has strong emotion (Hughes, 1991,05). To swear at someone or something is to insult and deprecate the object of abuse, as well as to use other kinds of dysphemism (Allan & Burridge, 2006,76). Apparently some experts and scholars have been able to prove that swearwords also has a purpose and a meaning beside the one as commonly held. Therefore, the writer took the "Alpha Dog" movie as an example of the analyzed cases. Examples have been found by the writer including the categories of epithets derived from tabooed bodily organs, epithets derived from bodily effluvia, epithets derived from sexual behaviours, dysphemistic epithets that pick on real physical characteristics that are treated as though they are abnormalities, imprecations and epithets invoking mental subnormality or derangement. Finally, the writer also managed to find a purpose or a reason for the people to use swearwords in real life

An Analysis of Theme and Rheme Used in the Five-star Hotels' Web Sites in Surabaya

The study done by the writer observes the themes and rhemes used in the five-star hotels' web sites in Surabaya. It includes the types of themes and the notions of subject which are under the Systemic Functional Grammar (SFG) proposed by Halliday and Matthiessen (2004). In addition, the data of the study are in the form of text and taken from seven Surabaya five-star hotels' web sites. The writer also used a descriptive qualitative approach in analyzing the 155 data. From the analysis, it is found the two kinds of structure of theme and rheme used by the hotels in their web sites. The hotels also used three types of theme which are simple theme, clause as a theme, and thematic equative. In terms of the subjects (psychological subject, grammatical subject, and logical subject), the hotels are able to fulfill either one, two, or three notions of subject

Toward a Theoretical Inquiry Into Codeswitching: the Indonesian Experience

Hardly has codeswitching been evaluatively treated on the theoretical level using the natural language data from the sociolinguistic context of Indonesia. This research paper is to address such an issue as a field of inquiry incorporating the researcher's first-hand encounter with naturalistic language data in the field

The Speech Styles of a Pastor in a Public Anda Youth Service

This researched focused on the observation about the speech styles used by a Pastor in delivering the sermon in a Public Service and a Youth Service. In order to know the characteristics of speech styles used by the Pastor, this writer chooses the main theory of formal and informal Bahasa Indonesia as proposed by Tampubolon (1978) which are supported by the theory of lexical and grammatical characteristics for standard Bahasa Indonesia by Kridalaksana (1989). As results, this research shows that the Pastor mostly used informal style in both services because she wanted to more get closer with the Public and Youth Service congregation. However, the Pastor tended to use more formal style to the Public Service congregation than to the Youth Service congregation because she knew exactly that the Youth Service was supposed to be given more attention and clearer explanation about the message given

The Compliment Responses Used by Herbalife's Male and Female Customers in Surabaya

This journal mainly deals with the males' and females' compliment responses from Herbalife following up system. The focus of my analysis is the types of the males' and females' compliment responses that occurred most frequently by both genders, the differences or/and similarities of males' and females' compliment responses types. To analyze the data, I used Holmes' (1995&2006) and Wolfson's (1989) theories. I used Lesmana's research (2009) as well the contrast between an online communication research and an offline communication research as supporting thesis. For the methods, I used a descriptive qualitative approach to be supported by quantitative data in developing my research.Then, from my analysis, I found that the both male and female interlocutors tended to accept the compliments given by me as the female complimenter