The Adoption of 'Silver' e-Health Technologies: First Hints on Technology Acceptance Factors for Elderly in Italy

Our study aims to reveal the factors (and their antecedents) affecting the adoption of technologies for health by senior citizen. In order to achieve a greater generalizability, our model is tested in relation to 4 types of technologies and in different cultural settings. Our research was developed according with a revised TAM model for silver citizens, where most of the variables are derived from an extensive literature review. Primary data were collected in a sample of Italian senior citizens and a Structural Equation Model was built and tested in order to analyze technology adoption in the aged population. Both external variables and social norms were found to be highly effective in explaining perceptions on technologies and adoption strategies