Quality and Innovation in Development Management of Hotel Facilities

The relevance of the research topic due to the need for an in-depth analysis of the quality of services provided by hotel enterprises plays an increasingly important role in managing the profits of enterprises in this sphere of economic activity. The aim of the article is to study innovations in the management of the development of hospitality enterprises, affecting the quality of service to consumers. In order to analyze and evaluate the quality of services provided by hospitality enterprises in the Poltava region, the monitoring method was used, during which information was collected on the work of the enterprise personnel using the “mysterious guest” method, that is, by directly receiving the service. The scientific novelty of the study is to justify the feasibility of simultaneously combining the use of a strategy of limited growth, growth and reduction for various departments of hospitality enterprises. As practice shows, those enterprises in the service sector achieve the best results, actively introduce innovations in the process of product production. However, the study revealed that most hotel managers do not pay attention to this direction of enterprise development and, as a result, lose their position in the market. Hotel management is concerned about the deterioration of the position of the company in its segment of hotel services and is trying to find an effective solution to the problem. The desire to withstand competition and stay in the hotel services market is the main motive for introducing innovations in the hotel. The practical significance of the obtained results lies in the study of the external and internal environment of the enterprise, which made it possible to highlight the strengths and weaknesses of the hotel business. Further research will be aimed at formulating proposals on enhancing the development of the hotel business and improving the quality of service through the use of innovations in the context of globalization and the accelerated development of the hotel busines

Areas for Improvement of the Hotel Management Efficiency in Ukraine through the Implementation of Communication Policy

The study is devoted to the investigation of the communication policy of hotel industry enterprises, the features of using advertising, and ways to improve its effectiveness in modern conditions. The purpose of the study is to consider the areas of improving the efficiency of hotel management in Ukraine. The study is based on the following general scientific methods: analysis and synthesis, systematisation, and generalisation. The main goals of enterprise management through communication policy are defined, which include: improving consumer relations during the exchange of information; ensuring effective exchange between subjects and objects of management; creating information flows for information exchange between individual employees, groups of coordination of their tasks and actions; regulating and rationalising information flows. The paper proves that for enterprise management, the communication aspects of the operation of hotel enterprises are not sufficiently adapted to this field of activity. The concept of “communication policy” was considered, including the structure of advertising and communication tools for promoting hotel services. The study presents the goals of the communication policy of effective management of the hotel industry in Ukraine and analyses the electronic pages of a number of hotel enterprises in Ukraine. This paper can be used to investigate and improve the management system in the hotel industry. The findings can be used by researchers to conduct further study, and also by managers working in the hotel industry to improve the workflow and the level of their own knowledg

The effect of regional tourism on economic development (Case study: The EU countries)

The effect of regional tourism on economic development (Case study: The EU countries) / A. Motsa, S. Rybakova, T. Shelemetieva, I. Zhuvahina, L. Honchar // International Review. – Belgrade : Faculty of Business Economics and Entrepreneurship, 2021. – No. 1-2. – P. 67–75.Transformations of the tourism market structure in a pandemic necessitate a study of the extent to which EU countries can provide their citizens with tourism products to minimize the negative impact of the pandemic and, consequently, the negative impact on economic development. This article aimed to develop recommendations for minimizing the negative impact of reducing regional tourism on economic development through the support of domestic tourism. This research uses a quantitative methodology based on indicators of growth of tourist external and internal flows in the regions, the growth rate of economic regions of the EU for 2015-2019. The following countries were selected for correlation analysis: Belgium, Bulgaria, Czech Republic, Germany, Estonia, Greece, Spain, and Italy. The analysis of the impact of regional tourism on economic development in the EU for 2015-2019 indicates the need to develop regional strategies for smart specializations of the tourism industry based on the most attractive industries for tourists. It is determined that within the EU, economic development is less dependent on developed tourist regions due to potentially low tourist costs, as a result - short-term revenues from the industry. It is proved that regions with a high level of tourist flows can provide economic development by increasing the innovation of industries related to tourism, as such industries attract tourists. In a pandemic, businesses need to focus on promoting regional products and shift the focus to domestic consumption within the country. The theoretical value of this study is that regional tourism affects the economic development of the EU countries through the total costs of tourists, the volume of which in the short term has a negligible impact on the region's development. At the same time, the income of the tourism industry as a contribution to the economy is overestimated in the scientific literature