Analisis Peran Public Relations (Pr) dalam Penanganan Opini dan Sikap Komunitas Sekitar terhadap Program Corporate Social Responsibility (CSR) PT. Energy Sengkang di Kabupaten Wajo

The success of a Corporate Social Responsibility (CSR) is program influenced by the role of Public Relations (PR) in carrying out its role both internally and ekxternal. The aims of the study were observe the surrounding public opinion and attitudes on corporate social responsibility (CSR) of PT. Energy Sengkang in community empowerment the role and function of the public relations (PR) of PT. Energy Sengkang on community empowerment program of Corporate Social Responsibility (CSR). The method used in this study, the qualitative approach. The object of this study PR PT. Energy stirrups, technical implementing CSR programs and community activities around the company from three villages in the district Pammana Wajo. Data were colleted trough obsevation, interviews and documentation and were analyzed with qualitative analysis. The results of the research indicated that PR of PT. Energy Sengkang had not implemented its CSR program effectively, characterized by the uneven data collected in some villages being studied. PT. Energy Sengkang was positively perceived by public opinion, mainly reated to the optimal, indicated by less-saticfaction of neigbor communities on the implementation of the CSR program, especially on budget transparency and community empowerment in improving local economy