Identifikasi Kepuasan Konsumen Ditinjau Dari Segi Harga Dan Kualitas Pada Restoran Abuba Steak Di Greenville

At the time of the current era of globalization, every company should be able to compete with competitors in order to survive. The most striking is the intense competition in the food industry, the number of competitors and substitute products, Is very vulnerable to those who engaged in it to be able to compete if they can not satisfy customers. To that end, the authors are interested in creating a research against one of the restaurants there, by taking Abuba steak at Greenville as research material, with price as the independent variable (X1) and quality service as the independent variable (X2) to satisfaction as the dependent variable (Y). This research is done by spreading the questionnaire to 100 respondents. Through the data processing with PASW 18.00 is known that price as independent variable (X1) and service quality (X2), but only service quality (X2) have a significant effect on customer satisfaction (Y). Note that for 0.472 for satisfaction variation can be explained by the variable price and service quality of 0.283 while the rest can be explained by other variables. With the linear regression equation is Y = 9.251 - 0.084 (X1) + 0.450 (X2)

Faktor-faktor yang Mempengaruhi Minat Beli Makanan Organik

Penelitian ini bertujuan untuk mengetahui apakah Tingkat Kesadaran Kesehatan, Perhatian terhadap Keamanan Pangan, dan Persepsi Nilai memiliki pengaruh terhadap Minat Beli makanan organik di Jakarta. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini adalah 40 responden yaitu anggota Gold's Gym di  Mal Ciputra Jakarta yang pernah membeli dan mengkonsumsi makanan organik di Jakarta. Teknik pengumpulan sampel yang digunakan non-probability sampling dengan metode convenience sampling. Hasil dalam penelitian ini menunjukkan :1) tingkat kesadaran kesehatan berpengaruh terhadap minat beli makanan organik. 2) perhatian terhadap keamanan pangan berpengaruh terhadap minat beli makanan organic.3) persepsi nilai berpengaruh terhadap minat beli makanan organic

Pengaruh Service Quality, Satisfaction, dan Perceived Switching Cost terhadap Customer Loyalty Operator Seluler

The need for cell phone use can be said to be a necessity that cannot be avoided anymore in this day and age, both its use in communicating in business needs, personal needs to social relations with others. The importance of maintaining customer loyalty is very significant to the survival of a company, to maintain customer loyalty many variables that can influence it. This study examines the effect of service quality, customer satisfaction, perceived switching cost on customer loyalty of "X" mobile operator users at a university in West Jakarta. In this research, it was founded that was a positive and significant effect service quality, customer satisfaction, perceived switching cost on customer loyalty of "X" mobile operator users at a university in West Jakarta