Factors Affecting Customer Choice of Products in Terms of Colors in Chengdu, China

The purpose of this research is to develop a better understanding of Chengdu customers’ choice of products in terms of color through an analysis of a series of variables and their relationships with one another. These variables include: Chinese attitude toward color; color of packaging; color of the main product; color of ambience; and color of logo. This study examines the impact of color on customer choice in the context of the retail industry in China. Data are gathered from 600 distributed questionnaires among respondents, who purchase products at one of the five supermarkets selected for the survey in Chengdu. The results show that four factors, attitude toward color; color of packaging; color of the main product; and color of ambience can affect Chengdu customer’s choice of products. The result regarding the color of the logo indicates that there is no relationship between color of logo and customer choice. Thus, the four effective variables in designing a product lead to customer satisfaction and will eventually increase the bottom line of companies

A Social Policy Analysis of Expanded Enrolment of China’s Higher Education

Since 1999, China’s State Council has made a series of significant policy adjustments on the development of higher education. Among these the most important and profound one is a new deal of expanded enrolment. Meanwhile, this new policy has also raised a variety of policy dilemmas. This paper conducts an analysis of the expanded enrolment policy from the perspective of social policy, with a purpose of providing help for the research of China’s higher education reform. Key words: China’s higher education, expanded enrolment policy, social policy analysis Résumé: Depuis 1999, le Conseil des Affaires d’Etat de la Chine a pris une série de politiques signifiantes pour ajuster le développement de l’éducation supérieure. Parmi les plus importantes se trouve une qui vise au recrutement élargi. En même temps, cette nouvelle politique a causé aussi des dilemmes. L’article présent procède à une analyse de la politique de recrutment élargi dans la percpective de la politique sociale dans l’intention de donner une aide aux recherches de la réforme de l’éducation supérieure chinoise. Mots-Clés: éducation supérieure de Chine, politique de recrutement élargi, analyse de politique social