Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling

Americans have increasingly busy lifestyles and desire quick and nutritious food choices. To provide consumers with at-a-glance nutrition information, many food manufacturers have introduced front-of-package (FOP) nutritional labeling systems. The purpose of this review is to reach out to the marketing and public policy discipline by identifying research needs on FOP systems not only to aid decision making for federal agencies, but also to help advance research on this important topic. We describe the many FOP systems, the FDA\u27s regulatory background and approach to FOP systems, recent experimental research and gaps in knowledge, and research needs on FOP nutrition labeling

The Effects Of Statement Persuasiveness, Statement Strength, And Regulatory Focus On Manipulative Intent Inference

The current research investigates consumers’ perception of information when no influence attempt is perceived. Results indicate that presenting information in a non-persuasive form, such as a warning statement, results in lowering manipulative intent inferences, but only as long as the statement is not strong. Moreover, a difference in manipulative intent inference as a result of statement persuasiveness and statement strength exists only when consumers are promotion focused. Additionally, the current results demonstrate that inference of manipulative intent has a negative effect on perceived quality

Effects of Messiness on Preferences for Simplicity

This research examines the effect of experiencing messiness, induced by a messy environment or by priming the concept of messiness, on consumers. We propose that messiness is an aversive state and consumers are motivated to attenuate this state by seeking simplicity in their cognitions, preferences, and choices. Six experiments support our theorizing. Experiments 1a-1c (conducted in the laboratory) and experiment 2 (conducted in the field) demonstrate that when messiness is salient, consumers form simpler product categorizations, are willing to pay more for a t-shirt with a simple picture, and seek less variety in their choices. Experiment 3 brings additional evidence for the underlying role of the need for simplicity by showing that when the need for simplicity is satiated, the effects of messiness disappear. A final experiment shows a boundary condition of the messiness effect: political conservatives are more susceptible to messiness primes compared to liberals

The Individual Propensity to Take a Smell At Products

"Need for Smell" (NFS) refers to an individual's propensity to obtain olfactory information in purchase decision-making. Qualitative investigations as well as psychometric analyses based on the Rasch measurement model provide evidence for a three dimensional structure of NFS. Further directions for the development of a NFS scale are provided

Unanticipated Marketing Effects of Color: Empirical Tests in Two Contexts

In two empirical studies, we test the effects of colors perception on marketing phenomena. In two studies, we show that (a) colors (warm vs. cold) interact with the message appeal (heartwarming vs. heartbreaking), and (b) colors, by triggering different emotional reactions to the stimuli, influence consumer behavior by impacting risk-tolerance. [to cite]