Statistical understanding of the Farna-French factor model

Master'sMASTER OF SCIENC

INNOVATION IN MARKET: A CASE STUDY OF WAN LONG SKI RESORT

This paper addresses marketing aspect in Wan Long Ski Resort. Still now no researcher has ever written any thing on the nature of ski resort in China, so in this paper our effort is to integrae the Four P’s analysis of its own company to a get a good idea of where it currently stands and show that the nature of ski business is developement orented and it needs to do a market scan to see how their current condition measures up to the demand. finally, after comparing its current status with the results from the market research, Wan Long should decide what to change and how to implement those changes. Key words: Customer relationship, Ski industry, Blue Ocean strateg

ISSUES IN SUPERVISING CPA

Analyzed from the demand and supply in the auditing market, we can draw the conclusion inevitably that the CPA has the common feature of any kind of “economic person”, that is the maximization of benefit; but, viewed from the demand of the market, a converse conclusion should be drawn that CPA is a “social person” instead of an “economic person”; and that is why more limitations are put on the CPA than any other industry. By comparing the history of independent auditing in both China and the United States, we should not rely on the government or the market solely, because they both have their flaws in some aspects. How to set a rational boundary between the market and government is just what embarrass the government of every country. Key words: economic person, agent, supervision, boundary of the marke