Implementing Barthes\u27 Analysis Procedure: The Case of Bereaved Parents as a result of Feticide

Bereaved parents who have undergone the feticide procedure due to fetus abnormality are reluctant to participate in a joint research interview and were therefore interviewed separately. Barthes’ intertextuality approach was used to examine these texts in order to arrive at an interpretive understanding of this phenomenon. Barthes\u27 analysis will be the center of this presentation. Barthes\u27 analysis invites the reader to read the text by means of five codes in order to reinterpret the story. The codes ask the reader to examine the personal experiences of the plot’s heroes, as well as the social and cultural discourses within which the plot unfolds. This reading makes it possible to examine the manner in which the individual is created and acts as a subject. The five codes generate a new text, which makes it possible to tell a multi-voiced and multi-layered story with multiple meanings. The new text allowed us to recognize that socially constructed gender roles and expectations ( this is what men/women are expected to do was a common statement in the interviews), as well as medical-biological and economic constructs, shape the parents\u27 perceptions and actions. The results further demonstrate that both men and women actively try to behave based on the similarities with their partner and perceive any indication of differences as a threat. The researchers\u27 proposal to take part in a joint interview was perceived as a danger to the agreed-upon socially constructed views informants had adopted when feticide was discussed and when it was performed

Gender justice and the market: a transformative consumer research perspective

Despite growing awareness of the importance of gender equality in the advancement of global economies, the involvement of marketing and policy in (re)producing and resolving gender injustices remains understudied. This article proposes a transformative consumer research approach to studying gender-related issues. It develops the “transformative gender justice framework” (TGJF), which identifies perspectives from three enfranchisement theories: social and distributive justice, capabilities approach, and recognition theory. By applying a multiparadigmatic analysis, the authors encourage a dialogic and recursive approach so that scholars and policy makers can assess the interactions between structural, agentic, and sociocultural forces that underlie gender injustices. They argue the TGJF is necessary for full comprehension of the complex, systemic, glocalized, institutionalized, and embodied nature of gender injustices, as well as how policy, markets and marketing can both perpetuate and resolve gender injustices. To demonstrate the TGJF’s analytical power, the authors apply the framework to one site of gender injustice (i.e., the sex tourism industry), propose applications across additional sites, and discuss questions it raises for future research