Mapping Public Relations in Europe: Writing National Histories against the US Paradigm

The purpose of this paper is to recall the early historical development of public relations (PR) in five European countries so as to trace the emergence of the study and teaching of PR as a profession in Europe as compared to the United States. In light of recent accounts of the history of PR, the main goal of this study is to contribute to a comparative, international historical narrative by providing an overview of the main events that shaped the early stages of the profession in the United Kingdom, Italy, France, Germany and Spai

La comunicación institucional local en el desarrollo de comunidades rurales

Análisis de la política en el ámbito municipal

Teresa Dorn: trabajo y serendipia

“No estoy segura de que haya mucho que contar”, contestó la norteamericana teresa dorn la primera vez que contactamos con ella para entrevistarla. Esta mujer inteligente, trabajadora y perspicaz comenzó a trabajar en el negocio de las relaciones públicas hace más de 40 años, y transformó la profesión en españa.

Mapping Public Relations in Europe: Writing National Histories against the US Paradigm

The purpose of this paper is to recall the early historical development of public relations (PR) in five European countries so as to trace the emergence of the study and teaching of PR as a profession in Europe as compared to the United States. In light of recent accounts of the history of PR, the main goal of this study is to contribute to a comparative, international historical narrative by providing an overview of the main events that shaped the early stages of the profession in the United Kingdom, Italy, France, Germany and Spai

The development of public relations in dictatorships — Southern and Eastern European perspectives from 1945 to 1990, Public Relations Review

The progressive version of public relations history present it as a by-product of pluralist political systems or a democratic dividend. It has been claimed that public relations thrives within open media systems and market economies but struggles in highly controlled governmental systems (dictatorships, juntas, and closed economies). This paper considers how political history and political systems affected the formation of public relations practices in regions of Europe that, after 1945, were under military dictatorships (Spain and Portugal), a military junta (Greece) and were contained in the Soviet bloc. Using comparative history methodology, the notion that public relations operates solely in democracies is challenged, although it is conceded that practice thrived in post-war Western Europe but struggled to develop in parts of southern and eastern Europe