The Canadian Dairy Commission: an empirical survey on its relevance in today's civil society

The current function of the Canadian Dairy Commission (CDC) raises important public policy issues that have implications for wealth redistribution, administrative law, and civil liberty. The CDC's purported economic relevance in Canadian society serves as a facade for a short-sighted management approach that is devoid of the rudiments of a market mechanism. In order to suggest future public policy developments, an exploratory field survey was conducted and results are presented in this paper. Although the results do not infer that Canadian consumers are discontented with dairy prices in Canada, our evidence shows that consumers know very little about the processes behind marketing milk in Canada, especially with the price setting powers of the CDC. This study indicates that future policies should address this lack of consumer awareness. As global dairy markets evolve, policies designed to protect against domestic and foreign competition will most likely become less effective. Protectionist policies can be detrimental to a country's long-term prosperity as opportunities for new products, adoption of new technologies and faster responses to consumer demands are squandered. The study's limitations and implications for practice and future research are described.Canadian Dairy Commission, marketing boards, Dairy industry, milk products., Livestock Production/Industries, Marketing,

A comparison of retailer-wholesaler relations in administered, contractual and corporate vertical marketing systems in grocery distribution

The expression “vertical marketing system” is no longer part of the mainstream channels vocabulary used by most researchers. It has been replaced by such expressions as “value chain analysis”, with its related terms such as downstream and upstream analysis. And much of what is referred to as “strategic alliances” either with suppliers or distributors is in reality another way of describing and studying vertical marketing systems. As a result, this research will henceforth use the original term coined by McCammon almost 30 years ago and our understanding of channel practices in the grocery industry in the province of Quebec

The Canadian Dairy Commission: an empirical survey on its relevance in today's civil society

The current function of the Canadian Dairy Commission (CDC) raises important public policy issues that have implications for wealth redistribution, administrative law, and civil liberty. The CDC's purported economic relevance in Canadian society serves as a facade for a short-sighted management approach that is devoid of the rudiments of a market mechanism. In order to suggest future public policy developments, an exploratory field survey was conducted and results are presented in this paper. Although the results do not infer that Canadian consumers are discontented with dairy prices in Canada, our evidence shows that consumers know very little about the processes behind marketing milk in Canada, especially with the price setting powers of the CDC. This study indicates that future policies should address this lack of consumer awareness. As global dairy markets evolve, policies designed to protect against domestic and foreign competition will most likely become less effective. Protectionist policies can be detrimental to a country's long-term prosperity as opportunities for new products, adoption of new technologies and faster responses to consumer demands are squandered. The study's limitations and implications for practice and future research are described