Piața comercială de răsaduri de legume, perspectiva actuală și viitoare în România

It is presented current situation in Romania of vegetables cultivation, disease and pest keys in protected and field vegetable crops, using of pesticides and adjacent national and European regulations at farm and national level. In Romania, vegetable production technology based on grafted vegetable seedlings was introduced in 2009. The market today has grafted seedlings of eggplant, tomatoes, peppers, cucumbers, watermelons and melons, but tomato seedlings grafted on two arms are the most common and popular. It is discussed trade market of vegetable seedlings, current and future perspective in Romaniawith a special reference on the market addressed to farmers which are using grafted vegetables from Greece, Turkey and Hungary. It is discussed the advantages of using grafted vegetable plants in conditions when over 80% of the farmers do not receive subsidies on product support even on the surface (EU standards 0.3 hectares), grafting can be regarded as an important link in obtaining biological or ecological vegetables. It is discussed trade case for vegetable seedlings of the firm Agris S.A from Salonic, the experience with most well-known Romanian greenhouses

MODERN APPROACH OF ARTISTIC AND PERSUASIVE MARKETING COMMUNICATION

Persuasion sparks interest among the general public and marketers. Persuasive strategies activate discourses on responsible and sustainable business. This is an interesting phenomenon that needs to be studied, explained, and understood in order to destroy the myth among consumers. The purpose of this paper is to explore influence techniques used in marketing communication in order to test and develop a theoretical approach of art implication as a persuasive tool. This article, based on a secondary source case study, is reviewing the influence of art on consumer behavior. Related results from persuasive literature and survey results, based on 689 respondents, mainly from Romania, indicate that persuasive power has an impact according to the style of communication. Some advertisements try to increase persuasiveness, as a company’s marketing communication needs to appeal to ethics and morality. Art represents “one of the world’s most sacred cultural resources”. Different categories of artwork are mentioned, as well as their degree of cultural recognition. Art and persuasion are also the main principles for luxury retailers. After a conceptual framework, we developed a study that embraced art and science. Studying art as an influence technique represents interest among marketers, as a notoriety topic, not enough studied. The implications and findings of this research suggest that persuasive techniques based on art require continued research. This paper helps to place this subject in a proper perspective and clarifies much of its confusion. The results advance specialty theory and provide insights for marketers. JEL Classification: M31, M37, M3

Modal analysis of a milling dynamometer considered as 1DOF system

A force transducer-based plate dynamometer for milling force measurements is presented in this paper. The main components of the designed dynamometer were described, and experimental modal analysis was carried out while considering the dynamometer as a 1DOF system. The values of the main components of the 1DOF systems such as mass, damping coefficient, and equivalent stiffness were identified, and the natural frequency for rings and dynamometer was calculated. The calculated natural frequencies of components were found in reacceptance FRF, obtained by modal analysis done with an impact hammer. A MATLAB simulation was done to validate the system using the transfer function based on the modal test

The Suitability and the Bio-chemical Characteristics of Soils from the Northwest Region of Development from Romania, for Blueberry Crop

We conducted several bio-chemical analyses on soil samples collected from eight blueberry plantations from Northwest Region of Development, using such as Kjeldahl method for total N, Perucci, Krawczyński, Hoffman and Teicher methodology for determine soil enzyme. The bio-chemical analyses conducted provide a better qualitative characterization of soils, providing significant information regarding their fertility degree and favourability for blueberries. For instance, the higher amount of total organic carbon found in four of the eight studied plantation, can be correlated with the same higher amount of enzyme present in soil which have an influence on them, xanthine oxidase and peroxidase activity. Taking into account the requirements needed for a blueberry plantation, we demonstrate that organic soils have also had the highest amount of bio-chemical compounds, such as cambisoil, met in Galații Bistriței, where were also found the highest amounts of different forms of nitrogen (1.755 g/kg total N; 0.0189 g/kg NH4 + and 0.0231g/kg NO3 in Galații Bistriței, comparing to 1.344 g/kg of total nitrogen; 0.0126 g/kg NH4+ and 0.0119 g/kg NO3- in Ulmeni), different forms of carbon and the enzymes that influence this compounds in soil, xanthine oxidase activity, peroxidase activity and nitrate reductase activity

Investigaţii pentru determinarea practică a ph-ului în sol pentru un sistem de irigaţii

A method and a device based on galvanic cell for practical determiation of soil quality deterioration under the action of water, nutrients, and pesticides are analyzed. The novelty lies in facilitating the input of measured data directly into an automated irrigation system via wireless communication. pH offsetting with temperature is provided. The research was aimed to investigate materials for electrodes construction and to calibrate the device with proper electrodes using known pH solution

A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model

The country image has an important role in present period of globalization. However, image modeling, as a holistic concept based on various marketing communications techniques, has been tangentially analyzed over time. This study aims to explore the influencing techniques used in marketing communication in a complex analysis from a traditional to a modern approach with respect to the country's image. The measuring of a multi-dimensional construct of modeling a home country's image was tested with the implication of image of city, corporation, product, and personal as well as digitalization process. This research outlined various marketing communication techniques at different levels. The impact of image of a city, corporation, product, and person image on the home county image was significant. This editorial adds a contribution to the scientific literature's body of knowledge. It can be concluded that marketing communication techniques that manage image of a place, corporation, product, and person imply a positive effect on the home country's image

Ecological Influences on Tuber Aestivum Distribution in the Subcarpathian Region of Transylvania

The aim of this research was to identify the ecological factors which have influences on distribution, development and habitat suitability of the summer truffle (Tuber aestivum) in the Sub-Carpathian region of Transylvania. The ecological factors such as average annual temperature (°C), average annual precipitation (mm/year), the length of the bioactive period (months), land slope (grade), slope orientation, soil pH and its compaction level were analyzed having specific influences on forest vegetation development in Sub-Carpathian hills, and in the same time on the possibility of symbiosis existence between the trees and summer truffle. The most favorable regions from the Sub-Carpathians of Transylvania for summer truffle growth proved to be Dealurile Năsăudului and Homoroadelor Sub-Carpathians followed by Muscelele Năsăudului and hills of Bistrița, where the average annual temperature is between 6,8-11°C with an average annual precipitation of 900 mm/year, a 3-6 months long bioactive period and high humus content of the soil