Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Kepuasan Konsumen Rumah Makan Kedai Ibu di Surakarta

This study aims to analyze the effect of service quality, price, and location on customer satisfaction. The population of this research is consumers of Kedai Ibu restaurant. The sampling technique used in this study is non probability sampling with a type of convenience sampling which is a sampling technique based on certain criteria on the respondents. Based on the method and sampling technique obtained as many as 200 respondents who fit the criteria. The data collection method used is a questionnaire that is directed at consumers. Data analysis techniques in this study are validity test, reliability test, classic assumption test, determination test (R2), simultaneous test (F test), regression coefficient analysis and partial test (t test). The results showed that service quality, price, and location had an effect on the satisfaction of the consumers of Kedai Ibu's restaurant