Pencegahan Penyakit Hipertensi melalui Penyuluhan Kesehatan dan Pelatihan Pengukuran Tekanan Darah pada Kader PKK

The purpose of providing health counseling related to hypertension and blood pressure measurement training to pkk mother cadres during the pandemic is expected to increase their knowledge about hypertension disease and its prevention so that it can be applied to the family as well as to the community and can conduct independent blood pressure checks to other family members. This activity was carried out twice, namely in August and September 2020, to the Cadre of PKK Mother Semanding Hamlet, Sumber Sekar Village, Dau District, Malang Regency, a total of 27 people. The first activity in the form of health counseling is carried out by lecture methods and media in power points and leaflets. The materials provided are related to understanding clinical symptoms, complications, risk factors, prevention, a hypertensive diet with a DASH diet. or blood pressure training by simulation method and self-practice. The second activity is a blood pressure test of participants and TABATA gymnastics. Evaluation of this activity is done by analyzing participants' pretest and post-test values before and after counseling. The evaluation results obtained, there is a change in the level of knowledge of participants related to hypertensive disease and its prevention. This can be seen from the increase in posttest value and the decrease in standard deviation after counseling. In addition, the signification value of <0,000 indicates that this counseling is effective in increasing knowledge for PKK cadres

Is Experiential Marketing Important for the Hospital?

Experiential marketing is a hospital marketing to create a pleasant experience for patients, so that they would want to reuse the hospital services in the future. According to the inpatient satisfaction survey of UMM hospital, patients visiting hospitals usually complain about bathroom cleanliness, the food menu or the patient's diet being less attractive, communication between doctor and patient or family being not so great. The existence of this complain indicates that experiential marketing conducted by Universitas Muhammadiyah Malang (UMM) Hospital has not been implemented properly. The purpose of this study is to reveal the experience of patients while undergoing inpatient at UMM hospital about experiential marketing. The method used in this research is qualitative phenomenology. In-depth interviews were conducted of eight informants considered to represent the patients on main class, class 1, class 2, class 3. In this study, only four of the five experiential marketing were found, that is, sense-, feel-, think-, and act marketing. Sense marketing obtained the patient's experience of ease in finding information and directions. The feel marketing obtained that the officers provide services quickly when needed, the ease in the administration process, quiet and comfortable hospital environment, and cleanliness of rooms and bathrooms. The act marketing obtained the attention of paramedic to patients bygiving the medicine on time. The think marketing obtained trust and distrust of the doctor. In conclusion, most of the experience of inpatients found that UMM Hospital has provided a fun and interesting experiential marketing. Keywords: patient experience, experiential marketing, inpatien