Fish Bioenergetics 4.0: An R‐Based Modeling Application

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141352/1/fsh0586.pd

Promoting dental care to children using traditional and interactive media following threat appeals

In recent years, computer games have become an important part of children’s lives. Gaming is not only one of their favorite pastime activities, but games are also increasingly used by marketers in an attempt to influence children’s purchase behavior. Today, almost every food and beverage brand targeting children has an advergame on its website. Advergames are “computer games specifically created to function as advertisements to promote brands”, containing brand identifiers such as logos and brand characters (Kretchmer, 2005: 7). Games can also be powerful learning tools. Several authors (e.g., Gee, 2003; Prensky, 2001) argue that computer games can be more enjoyable, more interesting and thus more effective than traditional learning modes to increase children’s knowledge. Empirical studies that evaluated the impact of the use of games within disciplines such as mathematics, science, language, geography and computer science show positive outcomes in terms of learning effectiveness in relation to curricular objectives (e.g., Papastergiou, 2009; Rosas et al., 2003). However, these authors mainly focus on the learning ability of games rather than their persuasive impact for social marketing purposes. In the area of health education, playing computer games has often been seen with skepticism (e.g., Bale, 1994; Funk and Buchman, 1995)

The impact of flood action groups on the uptake of flood management measures

Household flood management measures can significantly reduce the risk from flooding. Understanding the factors that influence the uptake of measures has important implications for the design of measures to induce people to take charge of risk mitigation. We investigate the impact of flood action groups in communities in Scotland on the uptake of four measures: insurance, flood warnings, sandbags and floodgates applying regression analysis using a cross-sectional survey (n = 124). The groups were formed in response to the threat from flooding in those communities, and offer information and training on household flood management measures. We use the theoretical framework of Protection Motivation Theory, and compare uptake of the measures before and after the foundation of the flood action groups, as well as in the near future. The models show positive adoption effects for flood warnings, floodgates and to an extent for insurance, and a positive correlation with increased confidence of implementing and belief in the effectiveness of the measures. The effect is significant if specific information on the measures was provided, indicating the importance of tailored content. We conclude that appropriately designed flood action groups can be a cost-effective way of increasing the uptake of household flood management measures